How Bad Do You Want It?

There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

This revolutionary training method has been embraced by elite runners - with extraordinary results - and now you can do it, too. Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program - in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity - is the best change runners of all abilities can make to improve their performance.

A breakthrough program for triathletes - beginner, intermediate, and advanced - showing how to balance training intensity to maximize performance - from a fitness expert and elite coach. Cutting-edge research has proven that triathletes and other endurance athletes experience their greatest performance when they do 80 percent of their training at low intensity and the remaining 20 percent at moderate to high intensity. 

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Deena Kastor was a star youth runner with tremendous promise, yet her career almost ended after college, when her competitive method - run as hard as possible, for fear of losing - fostered a frustration and negativity and brought her to the brink of burnout. On the verge of quitting, she took a chance and moved to the high altitudes of Alamosa, Colorado, where legendary coach Joe Vigil had started the first professional distance-running team. There she encountered the idea that would transform her running career: the notion that changing her thinking - shaping her mind to be more encouraging, kind, and resilient - could make her faster than she’d ever imagined possible.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

Ironman is a sports phenomenon that has come to symbolize the very best of human striving, achievement, and excellence. And race announcer Mike Reilly is known throughout the endurance sports world as the "Voice of Ironman." Every year, over 300,000 people around the world compete in a series of long-distance triathlons that test the outer limits of their physical abilities and mental toughness. Some do it for glory, some to test themselves, some to honor lost loved ones or colleagues, some to bring healing to their troubled lives.

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

Finding Ultra is Rich Roll's incredible but true account of achieving one of the most awe-inspiring midlife physical transformations ever. One evening in 2006, before turning 40, Rich experienced a chilling glimpse of his future. Nearly 50 pounds overweight at the time and unable to climb the stairs without stopping, he plunged into a new way of eating that made processed foods off-limits and prioritized plant nutrition and daily training. Rich morphed - in mere months - from out-of-shape midlifer to endurance machine. Revised and updated edition with a new and original foreword and a bonus chapter.

In the dusty hills above San Diego, Bob Larsen became America's greatest running coach. Starting with a ragtag group of high school cross country and track runners, Larsen set out on a decades-long quest to find the secret of running impossibly fast, for longer distances than anyone thought possible. Running to the Edge is a riveting account of Larsen's journey, and his quest to discover the unorthodox training secrets that would lead American runners (elite and recreational) to breakthroughs never imagined. 

The 1989 Ironman World Championship was the greatest race ever in endurance sports. In a spectacular duel that became known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through Ironman’s 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record - and cross the finish line a mere 58 seconds apart.

 Scott Jurek is one of the world's best known and most beloved ultrarunners. Renowned for his remarkable endurance and speed, accomplished on a vegan diet, he's finished first in nearly all of ultrarunning's elite events over the course of his career. But after two decades of racing, training, speaking, and touring, Jurek felt an urgent need to discover something new about himself. He embarked on a wholly unique challenge, one that would force him to grow as a person and as an athlete: breaking the speed record for the Appalachian Trail. 

A dominant force in the sport of ultrarunning, Scott Jurek is a seven-time winner of the 100-mile Western States Endurance Run and a two-time winner of the 135-mile Badwater Ultramarathon through Death Valley. Eat & Run offers an inspirational account of Jurek’s life as a runner and vegan. Regaling listeners with jaw-dropping tales of endurance, Jurek also delivers sound science and practical advice—as well as his favorite plant-based recipes.

After a decade-long addiction to crack cocaine and alcohol, Charlie Engle hit bottom with a near-fatal six-day binge that ended in a hail of bullets. As Engle got sober, he turned to running, which became his lifeline, his pastime, and his salvation. He began with marathons, and when marathons weren't far enough he began to take on ultramarathons, races that went for 35, 50, and sometimes hundreds of miles, traveling to some of the most unforgiving places on earth to race.

At the verge of turning 40, Peter Sagal - brainiac Harvard grad, short, bald Jew with a disposition toward heft, and a sedentary star of public radio - started running seriously. And much to his own surprise, he kept going, faster and further, running 14 marathons and logging tens of thousands of miles on roads, sidewalks, paths, and trails all over the US and the world, including the 2013 Boston Marathon, where he crossed the finish line moments before the bombings.