Listen free for 30 days

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
How Colors Affect You: What Science Reveals cover art

How Colors Affect You: What Science Reveals

Written by: William Lidwell, The Great Courses
Narrated by: William Lidwell
Try for $0.00

$14.95 per month after 30 days. Cancel anytime.

Buy Now for $12.47

Buy Now for $12.47

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

There’s more to colors than just aesthetics. There’s an actual science behind how colors work on your eyes and your brain. And the secrets that scientists are uncovering offer astounding revelations about how colors influence the way you think, feel, and behave. And what’s truly surprising: The way our eyes perceive and our brains interpret reds, greens, blues, blacks, and other colors isn’t a subjective experience, but a hard-wired one. It’s a profound concept - one whose ramifications extend to everything from business and advertising to politics and entertainment.

These lectures will open your eyes to why your favorite products practically jump off the shelf; why certain logos are more memorable than others; why particular scenes in nature evoke peace, joy, or fear; and so much more. Now you can learn how to tap into the power of color to create environments and achieve a range of visual goals in the six lectures of How Colors Affect You: What Science Reveals, taught by design expert and professor William Lidwell of the University of Houston.

Central to this course is the expanse of information about how colors work on our brains to steer our thoughts and actions. You’ll go behind the scenes and examine the fascinating experiments and case studies that scientists have used to uncover what they know about color. And you’ll finally understand the (often hidden) significance behind the colors of your everyday life.

A must-have course for corporate leaders, design professionals, marketers, and anyone else who communicates visually, How Colors Affect You tells you everything you need to know about the science of color and its impact on all aspects of human experience. These lectures will give you a beautiful new perspective on color - one rooted in credible scientific knowledge and not popular myth.

©2013 The Great Courses (P)2013 The Teaching Company, LLC

What listeners say about How Colors Affect You: What Science Reveals

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    5
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Fascinating

I thought I knew quite a bit about colour, but I learned a lot!
Not dry at all. A great set of lectures.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars
  • Kat
  • 2020-04-01

Useful and concise but obvious

This is a good listen for beginners in design fields. And it’s worthwhile considering its length and prices.

But if you have any prior education in the creative arts, this book won’t add much to your knowledge. Most of the information is obvious and basic.

However a good reminder for colour practices.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Very interesting.

Very good. I went out after finishing the lecture series and bought some red shirts.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars

Review

These lectures were enjoyable and with the Great Courses, there is always something new to learn. Like the rating says, it's pretty good. I like some the advice Professor Lidwell gives, like don't wear green or yellow on a date, it will subconsciously make your date think you more sickly. However, it doesn't seem long enough. I would have like more. Also, I why is there not a pdf with lecture notes and extra material?
If you are interested in the subject I would suggest to listen to this course because you will learn something.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!