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Hype Yourself

A no-nonsense DIY PR toolkit for small businesses

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Hype Yourself

Auteur(s): Lucy Werner
Narrateur(s): Lucy Werner
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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing et ventes Petites entreprises Entreprise Marketing Gestion Relations publiques
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