Influence cover art

Influence

Science and Practice, ePub, 5th Edition

 Preview

Audible Standard 1-month free trial

Auto-renews at $8.99/mo + applicable tax after 30-day trial. Cancel Anytime
Try for $0.00
More purchase options

Influence

Written by: Robert B. Cialdini
Narrated by: Lloyd James
Try for $0.00

$8.99 a month after 30 days. Cancel anytime.

Buy Now for $24.26

Buy Now for $24.26

Summary

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini Entrepreneurship Management & Leadership Marketing Marketing & Sales Personal Success Psychology Psychology & Mental Health Small Business & Entrepreneurship Marketing Psychology
adbl_web_anon_alc_button_suppression_c
All stars
Most Relevant
great insights and entertaining stories to help remember our biases and limitations while we work through information overload of everyday life

very approachable overview of the DM literature

Something went wrong. Please try again in a few minutes.
Influence is one of those books that changes how you see everything. Cialdini breaks persuasion into six simple “cheat codes”—reciprocity, commitment/consistency, social proof, authority, liking, scarcity (later adds “unity”). The stories make it click, and you’ll start spotting free samples, countdown timers, and “bestseller” badges everywhere. It’s super practical, and he’s big on using this stuff ethically, not as sleazy tricks.

A must listen for anyone.

Something went wrong. Please try again in a few minutes.
Amazing info for anyone and everyone. I only ran into one minor annoyance. this recording was copied from a CD and every once in a while it'll instruct the listener to switch to the next CD. no need for alarm, the book continues on, shortly after this instruction.

damn great information.

Something went wrong. Please try again in a few minutes.
best book on influence and talks about it from the right frame-- how to escape the charms of those who try to influence us. #Audible1

excellent

Something went wrong. Please try again in a few minutes.
Very well written great information made me a lot more aware of the tactics used against us for compliance. Now I spot them almost everyday but I'm immune.

Excellent book

Something went wrong. Please try again in a few minutes.
See more reviews