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  • Influence

  • Science and Practice, ePub, 5th Edition
  • Written by: Robert B. Cialdini
  • Narrated by: Lloyd James
  • Length: 12 hrs and 25 mins
  • 4.8 out of 5 stars (65 ratings)

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Influence cover art

Influence

Written by: Robert B. Cialdini
Narrated by: Lloyd James
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Publisher's Summary

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini

What listeners say about Influence

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars

damn great information.

Amazing info for anyone and everyone. I only ran into one minor annoyance. this recording was copied from a CD and every once in a while it'll instruct the listener to switch to the next CD. no need for alarm, the book continues on, shortly after this instruction.

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5 people found this helpful

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    3 out of 5 stars
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    4 out of 5 stars

Good material but very poor production

Others have already mentioned the annoyance of having a voice stop stop the presentation to tell you to change the CD. Besides that flaw twice the presentation repeated itself self sometimes for as long as 5 minutes repetition of what had just been said.. This is unfortunate because it detracts from the material that is being presented which is actually pretty good.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

very approachable overview of the DM literature

great insights and entertaining stories to help remember our biases and limitations while we work through information overload of everyday life

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

excellent

best book on influence and talks about it from the right frame-- how to escape the charms of those who try to influence us. #Audible1

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Excellent book

Very well written great information made me a lot more aware of the tactics used against us for compliance. Now I spot them almost everyday but I'm immune.

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