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Publisher's Summary

If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets. Why can't someone pay me to live my best life? this book is for you....

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

  • Build an audience and keep them engaged
  • Package your brand and pitch your favorite companies
  • Monetize your influence and figure out how much to charge

Plus tips on:

  • Landing an agent
  • Getting on the radar of your favorite sites
  • Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2018 Brittany Hennessy (P)2018 Blackstone Audio, Inc.

What listeners say about Influencer

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So many gems!

So glad I downloaded this audiobook. I found myself stopping it so many times to take notes and to act on the advice. My insta bio will never be the same lol. Brittany gives practical, easy to follow advice to succeed as an influencer. I felt like I got the inside scoop and am grateful for it!

3 people found this helpful

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A must read/ listen!

I love this book. It is extremely helpful for influencers at all levels. thank you!

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The name of this book should more reflect what the content is

This is not a book to help you become an influencer. It is basic info for the beauty industry from the lens of someone who is not or never has been an influencer but someone who hires influencer. I felt for me it was a waste of money and time

1 person found this helpful

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A

loved the book, just the constant use of " Influencer X,Y,Z" really started to grate the ears. Overall must read.

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Nailed it!!

Well written and very helpful!
Great breakdown of each aspect for an influencer slash someone striving to become one. Highly recommend reading. Many a couple times...
You rocked it Brittany, thank you!!

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Pretty Cool!

I am not a social media influencer, nor do I really have any plans to be one. I gave this a listen just based on curiosity, and I learned a lot about the industry. If you are an aspiring Instagram star, I think this would be a good start.

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Genius.

I'm a male and I LOVED this video. she explains exactly what you need to do and how to be an influencer. Hands down, I would recommend this to a lot of beginers. take it seriously if you want to do this like I am. Become a triple threat influencer and just crush it. Goodluck to everyone and I'll see you at the top. Thanks for a great book 👌

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1UP your social media game

This book, for me, was insightful. I hadn't a clue that ' Influencer ' was a career choice until I listened. I feel that anyone trying to make a career out of social media and blogging -- have a listen. It's a fun and informative book.

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  • RP
  • 2019-09-09

Must read for upcoming influencers

Great insight! Gives readers a preview of what to expect if you want to become an influencer.

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great info for anyone looking to enter the game

enjoyable listen with insightful info into how to make it in today's influencer filled field

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  • Janan Graham
  • 2018-08-18

More useful when you have a high number of followers but overall helpful

This book provided a lot of great advice on things to keep in mind as you navigate the influencer life. I felt like it was directed more towards people with thousands of followers but as someone who has less than 1000, there are things I can implement now to save myself from issues in the future.

11 people found this helpful

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  • ManBearPig
  • 2018-10-02

Not very insightful

Do you have a lot of social media followers? If yes, then start a blog, make your profile pic one of your face, and include your email to facilitate recruitment from potential sponsors. There, saved you a credit!

50 people found this helpful

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  • Alice Tam Chan
  • 2018-08-07

This is an Influencer Handbook

This is a must read for anyone remotely interested in being a Professional Blogger/Vlogger Influencer. Loved hearing from an insider‘s perspective on how things work, what you should do, what you shouldn’t do - “don’t be that girl”, how you should do it and so much more. I will be re-listening to this and I’ve already highlighted parts of the physical book. Thank you Brittany for breaking it down for everyone. Highly recommend anyone who’s serious about leveraging social media and growing their own brand to STUDY this book. Yes, STUDY not just read.

9 people found this helpful

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  • Amazon Customer
  • 2018-12-05

Common sense, really waste of time.. Full of BS

All what’s in this book is commonsense you dont need to have any experience, Im sure she didnt spend more than 1 hr researching just typing from randomly..

I expected to hear stories of successful ppl, steps how to be influencer, what users like to to see, and secrets... However, she only says common sense stuff that are useless

Dont waste ur time and money

14 people found this helpful

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  • Richelle
  • 2018-12-03

Really good information as far as a heads up.

I really like the author. She sounds really cool and down to earth. She did a good job in giving great advice and she knows the industry very well. This book would be better broken up into beginner, intermediate, and expert books though.

6 people found this helpful

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  • Stuck in my head
  • 2020-12-23

90% vapid filler. Useful details are few.

I found this downright painful to listen to, but kept trying to push through in case there was something of value. There is a bit, but not enough to be worth it.

You’d learn far more in less time and with less agony by watching YouTube videos on the topic.

4 people found this helpful

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  • Anonymous User
  • 2021-01-25

It’s okay not relevant for me

It’s a decent book but a lot of the information doesn’t even apply if you don’t already have 50,000-100,000 followers as she says throughout the book. Not much information on how to actually be an influencer and more about how to promote yourself and make marketing one sheets to send out, navigating contracts, how to get brand deals etc.

3 people found this helpful

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  • Mya
  • 2019-04-27

nothing about how to be one...

talks a lot about what not to do and what they look for, but pretty useless information.

3 people found this helpful

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  • Justin Bowman
  • 2021-02-24

Better then expected

Honestly only bought this because it was free in the catalog and have recently been day dreaming about starting a blog. I listened at 1.7 speed and the quality was still good, lots of good info in here. It is mainly for Instagram influencers. Authors personal views come through very strongly and it’s honestly weird reading this book as a guy because it is so themed for girls. Nonetheless there are some good takeaways here.

2 people found this helpful

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  • Shamim Hafiz
  • 2021-01-25

Few good examples but limited target audience

The beginning was kind of dull but later half contained few real life stories that can be source of inspiration for some and informative for most. The content isn't geared for all audience rather specific gender and age group.

2 people found this helpful