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Influencer
- Narrated by: Brittany Hennessy
- Length: 4 hrs and 31 mins
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Influencer
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Publisher's Summary
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets. Why can't someone pay me to live my best life? this book is for you....
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
- Build an audience and keep them engaged
- Package your brand and pitch your favorite companies
- Monetize your influence and figure out how much to charge
Plus tips on:
- Landing an agent
- Getting on the radar of your favorite sites
- Praising a brand without alienating their competitors
Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about Influencer
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2018-08-09
So many gems!
So glad I downloaded this audiobook. I found myself stopping it so many times to take notes and to act on the advice. My insta bio will never be the same lol. Brittany gives practical, easy to follow advice to succeed as an influencer. I felt like I got the inside scoop and am grateful for it!
3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- amanda camille
- 2018-08-05
A must read/ listen!
I love this book. It is extremely helpful for influencers at all levels. thank you!
2 people found this helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Brad Sinclair
- 2020-05-11
The name of this book should more reflect what the content is
This is not a book to help you become an influencer. It is basic info for the beauty industry from the lens of someone who is not or never has been an influencer but someone who hires influencer. I felt for me it was a waste of money and time
1 person found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Jordan Abrey
- 2023-01-14
Assumptions, Assumptions, Assumptions
What is an influencer? Apparently only beauty or fashion influencers (primarily female).
A lot of what they talk about is applicable in other verticals.
Clearly they (see what I did there? it's not hard to be more inclusive of all genders) have a large degree of experience, albeit in a narrow field.
Sure they mention that some influencers can be men, too, but then they continue to isolate, isolate, isolate and assume, assume, assume.
Don't get this twisted as trying to take power away from feminine power and accomplishment. I'm in that corner. F systemic sexism.
I do have a degree in professional communications, and I am working on building my own brand. I have experience working mainly in b2b marketing, but some b2c.
The issue with this book is really the title. This isn't a book about influencers, it's a book about female fashion and beauty influencers. Yes men and otherly identified people can get some insight from this book, but it also seems to leave gaps where differently identified people, or people who have influence or want to influence other verticals (video games, or pop culture, for example) will find themselves wondering, "is there a space for me, too?"
This opinion aside, as I've said, clearly they have a large degree of experience.
If you truly are a female identified person looking to make it as a fashion, lifestyle or beauty influencer this book can definitely help.
If you are in a different vertical, but really don't know where to start, this book will help - as long as you are fine with extrapolating.
Also, as this book came out in 2018, it's important to understand that the social media landscape has changed, and Instagram is no longer the holy grail of influencer marketing. It's not irrelevant, it's just not... instaperfect
Keep that in mind during Instagram heavy advice.
This book could be retitled and/or updated and be great.
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- TRENT
- 2022-01-13
Right book for the Right person
The author has a background specializing in beauty, fashion and lifestyle. Many of her examples are related to these. She explains a lot of the Do's and Don'ts of creating, building and maintaining a Social Media business that can be helpful to anyone at any stage under 100,000 followers.
If you wanted a reference book to ensure you're on the right track, this is a great listen to bookmark and get back to.
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Makayla eck
- 2021-10-27
A
loved the book, just the constant use of " Influencer X,Y,Z" really started to grate the ears. Overall must read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Katie
- 2020-08-13
Nailed it!!
Well written and very helpful!
Great breakdown of each aspect for an influencer slash someone striving to become one. Highly recommend reading. Many a couple times...
You rocked it Brittany, thank you!!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Brian Hayden
- 2020-05-14
Pretty Cool!
I am not a social media influencer, nor do I really have any plans to be one. I gave this a listen just based on curiosity, and I learned a lot about the industry. If you are an aspiring Instagram star, I think this would be a good start.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ryan Wheeler
- 2020-01-28
Genius.
I'm a male and I LOVED this video. she explains exactly what you need to do and how to be an influencer. Hands down, I would recommend this to a lot of beginers. take it seriously if you want to do this like I am. Become a triple threat influencer and just crush it. Goodluck to everyone and I'll see you at the top. Thanks for a great book 👌
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Richard Galambos, C.E.T.
- 2019-10-01
1UP your social media game
This book, for me, was insightful. I hadn't a clue that ' Influencer ' was a career choice until I listened. I feel that anyone trying to make a career out of social media and blogging -- have a listen. It's a fun and informative book.
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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Story1 out of 5 stars
- ManBearPig
- 2018-10-02
Not very insightful
Do you have a lot of social media followers? If yes, then start a blog, make your profile pic one of your face, and include your email to facilitate recruitment from potential sponsors. There, saved you a credit!
56 people found this helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Amazon Customer
- 2018-12-05
Common sense, really waste of time.. Full of BS
All what’s in this book is commonsense you dont need to have any experience, Im sure she didnt spend more than 1 hr researching just typing from randomly..
I expected to hear stories of successful ppl, steps how to be influencer, what users like to to see, and secrets... However, she only says common sense stuff that are useless
Dont waste ur time and money
15 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Janan Graham
- 2018-08-18
More useful when you have a high number of followers but overall helpful
This book provided a lot of great advice on things to keep in mind as you navigate the influencer life. I felt like it was directed more towards people with thousands of followers but as someone who has less than 1000, there are things I can implement now to save myself from issues in the future.
11 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Alice T Chan
- 2018-08-07
This is an Influencer Handbook
This is a must read for anyone remotely interested in being a Professional Blogger/Vlogger Influencer. Loved hearing from an insider‘s perspective on how things work, what you should do, what you shouldn’t do - “don’t be that girl”, how you should do it and so much more. I will be re-listening to this and I’ve already highlighted parts of the physical book. Thank you Brittany for breaking it down for everyone. Highly recommend anyone who’s serious about leveraging social media and growing their own brand to STUDY this book. Yes, STUDY not just read.
10 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Richelle
- 2018-12-03
Really good information as far as a heads up.
I really like the author. She sounds really cool and down to earth. She did a good job in giving great advice and she knows the industry very well. This book would be better broken up into beginner, intermediate, and expert books though.
6 people found this helpful
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Overall1 out of 5 stars
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Performance4 out of 5 stars
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Story1 out of 5 stars
- Stuck in my head
- 2020-12-23
90% vapid filler. Useful details are few.
I found this downright painful to listen to, but kept trying to push through in case there was something of value. There is a bit, but not enough to be worth it.
You’d learn far more in less time and with less agony by watching YouTube videos on the topic.
5 people found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Kennah
- 2021-01-25
It’s okay not relevant for me
It’s a decent book but a lot of the information doesn’t even apply if you don’t already have 50,000-100,000 followers as she says throughout the book. Not much information on how to actually be an influencer and more about how to promote yourself and make marketing one sheets to send out, navigating contracts, how to get brand deals etc.
3 people found this helpful
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Overall1 out of 5 stars
- Mya
- 2019-04-27
nothing about how to be one...
talks a lot about what not to do and what they look for, but pretty useless information.
3 people found this helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Rishwai
- 2018-08-13
love this how to become an influencer for dummies!
I loved the way this book approaches to teach individual the ropes to becoming an Influencer. I especially appreciated learning the best way to write letters and respond to people within the industry. If your considering becoming an influencer you need to read this book, it will help you know the advantages and disadvantages of becoming an influencer. Its not always glamorous!
3 people found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Justin Bowman
- 2021-02-24
Better then expected
Honestly only bought this because it was free in the catalog and have recently been day dreaming about starting a blog. I listened at 1.7 speed and the quality was still good, lots of good info in here. It is mainly for Instagram influencers. Authors personal views come through very strongly and it’s honestly weird reading this book as a guy because it is so themed for girls. Nonetheless there are some good takeaways here.
2 people found this helpful