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Influencer

Written by: Brittany Hennessy
Narrated by: Brittany Hennessy
Length: 4 hrs and 31 mins
4.5 out of 5 stars (68 ratings)

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Publisher's Summary

If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets. Why can't someone pay me to live my best life? this book is for you....

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

  • Build an audience and keep them engaged
  • Package your brand and pitch your favorite companies
  • Monetize your influence and figure out how much to charge

Plus tips on:

  • Landing an agent
  • Getting on the radar of your favorite sites
  • Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make money - all while doing what you love.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2018 Brittany Hennessy (P)2018 Blackstone Audio, Inc.

What listeners say about Influencer

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So many gems!

So glad I downloaded this audiobook. I found myself stopping it so many times to take notes and to act on the advice. My insta bio will never be the same lol. Brittany gives practical, easy to follow advice to succeed as an influencer. I felt like I got the inside scoop and am grateful for it!

3 people found this helpful

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A must read/ listen!

I love this book. It is extremely helpful for influencers at all levels. thank you!

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Nailed it!!

Well written and very helpful!
Great breakdown of each aspect for an influencer slash someone striving to become one. Highly recommend reading. Many a couple times...
You rocked it Brittany, thank you!!

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Pretty Cool!

I am not a social media influencer, nor do I really have any plans to be one. I gave this a listen just based on curiosity, and I learned a lot about the industry. If you are an aspiring Instagram star, I think this would be a good start.

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The name of this book should more reflect what the content is

This is not a book to help you become an influencer. It is basic info for the beauty industry from the lens of someone who is not or never has been an influencer but someone who hires influencer. I felt for me it was a waste of money and time

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Genius.

I'm a male and I LOVED this video. she explains exactly what you need to do and how to be an influencer. Hands down, I would recommend this to a lot of beginers. take it seriously if you want to do this like I am. Become a triple threat influencer and just crush it. Goodluck to everyone and I'll see you at the top. Thanks for a great book 👌

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1UP your social media game

This book, for me, was insightful. I hadn't a clue that ' Influencer ' was a career choice until I listened. I feel that anyone trying to make a career out of social media and blogging -- have a listen. It's a fun and informative book.

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Must read for upcoming influencers

Great insight! Gives readers a preview of what to expect if you want to become an influencer.

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great info for anyone looking to enter the game

enjoyable listen with insightful info into how to make it in today's influencer filled field

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Excellent Read

This book was very informative and loved how Brittany told her story. Very insightful into the influender market. #Audible1

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  • Janan Graham
  • 2018-08-18

More useful when you have a high number of followers but overall helpful

This book provided a lot of great advice on things to keep in mind as you navigate the influencer life. I felt like it was directed more towards people with thousands of followers but as someone who has less than 1000, there are things I can implement now to save myself from issues in the future.

8 people found this helpful

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  • ManBearPig
  • 2018-10-02

Not very insightful

Do you have a lot of social media followers? If yes, then start a blog, make your profile pic one of your face, and include your email to facilitate recruitment from potential sponsors. There, saved you a credit!

32 people found this helpful

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  • Alice Tam Chan
  • 2018-08-07

This is an Influencer Handbook

This is a must read for anyone remotely interested in being a Professional Blogger/Vlogger Influencer. Loved hearing from an insider‘s perspective on how things work, what you should do, what you shouldn’t do - “don’t be that girl”, how you should do it and so much more. I will be re-listening to this and I’ve already highlighted parts of the physical book. Thank you Brittany for breaking it down for everyone. Highly recommend anyone who’s serious about leveraging social media and growing their own brand to STUDY this book. Yes, STUDY not just read.

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  • Amazon Customer
  • 2018-12-05

Common sense, really waste of time.. Full of BS

All what’s in this book is commonsense you dont need to have any experience, Im sure she didnt spend more than 1 hr researching just typing from randomly..

I expected to hear stories of successful ppl, steps how to be influencer, what users like to to see, and secrets... However, she only says common sense stuff that are useless

Dont waste ur time and money

6 people found this helpful

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  • Richelle
  • 2018-12-03

Really good information as far as a heads up.

I really like the author. She sounds really cool and down to earth. She did a good job in giving great advice and she knows the industry very well. This book would be better broken up into beginner, intermediate, and expert books though.

2 people found this helpful

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  • Mya
  • 2019-04-27

nothing about how to be one...

talks a lot about what not to do and what they look for, but pretty useless information.

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  • Melinda
  • 2018-08-25

Want to become an influencer?

Must read if your interested in becoming a influencer. Brittany gives step by step advice and real- life influencers personal thoughts. She list influencers @ so you can go to their IG pages. Im already implementing many of the things Brittany mentioned in the book. I learned so much and will be passing this book along to many others!!

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  • Rishwai
  • 2018-08-13

love this how to become an influencer for dummies!

I loved the way this book approaches to teach individual the ropes to becoming an Influencer. I especially appreciated learning the best way to write letters and respond to people within the industry. If your considering becoming an influencer you need to read this book, it will help you know the advantages and disadvantages of becoming an influencer. Its not always glamorous!

3 people found this helpful

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  • Anonymous User
  • 2018-08-12

The Holy Grail For Influencers

Loved it! No fluff, straight to the point and filled with information. A must read for anyone looking to leap into becoming an influencer or needing to step up their game.

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  • Shauna
  • 2018-08-10

A must read

Thank you so much for writing this amazing book. As a Blogger and influencer this book is extremely valuable. Looking to start blogging pick up your copy today!

1 person found this helpful