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It's Not Luck

Marketing, Production, and the Theory of Constraints

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It's Not Luck

Written by: Eliyahu M. Goldratt
Narrated by: Rick Adamson
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Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

(P)2014 HighBridge Company Entrepreneurship Management & Leadership Small Business & Entrepreneurship Business Management Leadership Marketing Process Improvement
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amazing book. great insight into business. how to use techniques and delivered in great story format

outstanding

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It does not mention that if you lower your price is too much then no one is going to buy from you because they think that it’s very cheap to make and not a high-quality product so they always go for something that’s in the middle something that isn’t too pricey but still has good quality that’s one thing that aggravated me that they never mentioned that

How it was sort of very close to the goal except it talked about how you can break a cloud

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This book will teach you how to solve not only business problems, but also life problems and even get through conflicts in relationships.

Read it once, read it often, take notes, change your life for the better.

this is an educational / business novel that helps you learn as you go through the story. it focuses on logic trees and using them to better any situation in life.

If you are not involved in business, you don't need to read the first book, The Goal, at all. If you are, then you absolutely should because it is just as groundbreaking only in a different way.

The plot is engaging, and the conclusion is supremely satisfying, even going as far as to build on one of the conclusionz of the first book while also summarizing it, so that a reader is perfectly fine if they haven't read the first one.

This book can change your life if you apply the principles, and maybe read it a few times and do some research into logical reality trees.

Unbeatable. Even more Universally Applicable than The Goal

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There are so many fad books out there that don't come close touching the detail in the learning that can be gleaned from this book.

There is no fancy marketing and there is no fancy title. but this book is backed by years of experience and the author is a man that people paid good money whenever they went to go hear him speak. We are lucky to have this book that he took the time to write. It is a wonderful lesson.

A must read after "The Goal"

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