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  • It's Not Luck

  • Marketing, Production, and the Theory of Constraints
  • Written by: Eliyahu M. Goldratt
  • Narrated by: Rick Adamson
  • Length: 8 hrs and 30 mins
  • 4.6 out of 5 stars (24 ratings)

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It's Not Luck cover art

It's Not Luck

Written by: Eliyahu M. Goldratt
Narrated by: Rick Adamson
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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company
Small Business & Entrepreneurship Management & Leadership Process Improvement
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Profile Image for Dima

outstanding

amazing book. great insight into business. how to use techniques and delivered in great story format

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