Get a free audiobook

It's Not Luck

Marketing, Production, and the Theory of Constraints
Written by: Eliyahu M. Goldratt
Narrated by: Rick Adamson
Length: 8 hrs and 30 mins
Categories: Business & Money, Careers
4.5 out of 5 stars (14 ratings)

CDN$ 14.95/month after 30 days. Cancel anytime.

Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company
What members say
Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    10
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    5
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

No reviews are available
Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars
  • Robert Justice
  • 2016-02-22

Good story. Ok performance

The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

7 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • kelly
  • 2017-12-17

Needs extra voices

Would've been nice if a female narrator read the female parts, it was difficult to keep up with which character was speaking sometimes.

2 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars
  • Puya Parniani
  • 2017-01-26

Good, but not as good as the original

overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

3 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars
  • Larry
  • 2020-06-07

Heavy-handed hard sell of a management approach<br />

Pushes one approach to problem-solving as if it were the be-all-and-end-all. An interesting story, though

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • A. Gore
  • 2020-04-22

Amazing

Just as good as the Goal. Possibly better. You can’t go wrong give it a try.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 2020-01-29

Great content and great listening experience

The book is very worth listening. Like other Goldratt's business novels (e.g. The Goal and Critical Chain) the listening experience is so good that it is hard to interrupt listening.
Different from his other novels (which focus more on his findings in applied contexts), this book focuses on his the thinking process and how to apply it in different contexts, such as enterprise management and personal life conflicts.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Joseph Pangilinan
  • 2020-01-12

Thinking Processes.

Eliyahu Goldratt's brilliant. His generic Thinking Processes must be required learning at ALL school levels.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Ciprian Dobre-Trifan
  • 2019-12-20

more goldratt brilliance

Just like The Goal, this book is a gold mine. Explains with unshakable logic most business strategy trends that still govern our world. Simply awesome!

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
  • Victor Barrientos
  • 2019-06-11

A PDF with the Current Reality Trees would work

Couple of great business takeaways, it would be more be more useful if the current reality trees and clouds discussion in the book were included in a PDF

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Serban Alexandru Bogdan
  • 2018-12-10

The next story after The Goal

If you enjoyed the story from The Goal you can read about the next adventure in It's not luck. Not the same magic as the first book but definitely a good reading. Convinced me to buy another of his books.