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Publisher's Summary

From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions.

The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?

Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.

Now the question is this: Do you want to start slow and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

This audio product contains a PDF with supporting material, and the PDF is available to download. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Hay House (P)2021 Hay House

What listeners say about Launch (Updated & Expanded Edition)

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Failure to launch

3 hours in - I feel like I’m in a paid advertisement for his program. Didn’t learn a thing except for how to get his other program that costs loads of money.

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Mind blowing Strategies

So much value and practical strategies that can be implemented immediately for a successful launch. Whether you are a seasoned online business or are starting out, the strategies laid out in this book will take your marketing to the next level. I can't wait to implement this in my business.

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Still a superb book!

I am devouring this book once again. Even though I read the first version 4 times I'm still finding new nuggets of wisdom in this one. The new case studies are very inspiring and cover quite a diverse number of business categories. I'm an artisan and really appreciate the addition of businesses within the craft industry. A must read for any entrepreneur.

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  • Overall
    3 out of 5 stars
  • Brent D Brookbush
  • 2021-08-25

Stop selling yourself Jeff Walker! Holy cow!

Seriously? 2 hours in to the Audio version and I have 10 minutes of useful information and an 1:50 minutes of this guy telling me how wonderful he is. A little marketing advice.... People want great content far more than narcisstic rants, and too many teasers piss people off. Cut the first 2 hours of this book down and get to it. Based on this book you would not get through a second interview at our company, because we want action not talk about action.

10 people found this helpful

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  • Shane Helsel
  • 2021-09-09

What beating around the bush sounds like

This is 98% infomerical and 2% useful information. It must be too easy to get published.

6 people found this helpful

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  • Sami Roe
  • 2021-08-27

Good for someone starting from scratch

I found the book to be lengthy with no real substance. I’ve worked in online marketing for two years, so I might just be feeling that way since the principles covered in this book are pretty beginner.

Also, the author spends a lot of time trying to convince you to start a business, repeating over and over “I’ve done and so can you”

4 people found this helpful

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  • David H. Lawrence XVII
  • 2021-07-28

This is the real deal, delivered in spades

I’ve been following Jeff Walker for a little over two decades, and I watched him model his process by observing what world-class marketers do to launch new products. He takes what works, studies it and then amplifies it. He also steers you clear of things you might mistakenly assume should work when building a business on the Internet.

Listen to him.

This is not one of those “hey, I’ll give you the 30,000 foot view In the book, but then you have to buy my course to get the good stuff!“

Nope.

If you listen carefully to what he has to say, Jeff shares everything you need to launch a new business, a new product, a new course, a new service, or anything else you want. Right here in this audiobook, you’ll find everything you need.

And I know this to be true, because I’ve been using PLF pretty much since it’s been available. I’ve launched all of my businesses using his techniques, and I’ve never looked back. To be able to rely on a business building process that works, one that helps you serve your customer base and community and one that helps you make a difference in their lives is just an amazing feeling.

What you hear is what you get: having heard Jeff speak many times, this book is like having a friendly conversation with him. His Midwestern roots, his mindfulness, his generosity and his devotion to family and community come shining through. If you listen to other books narrated by famous Internet marketers, and you feel a little manipulated, rest easy. Listening to Jeff’s authentic narration of his own work is a calm, soothing and inspirational breath of fresh air.

This book holding nothing back. It gives you a step by step blueprint that takes you from marveling at others’ success (“how did they do that?” to happily enjoying your own. It’s not a get rich quick scheme, and if you take shortcuts, you will be lowering your chance of success. Trust Jeff’s process, and he’ll save you tons of time, money and heartache.

If you listen to what Jeff has to say, download the companion PDF, and visit the website he’s created specifically for this book, you can use Product Launch Formula to create a business from scratch, and change both your customers’ lives and your own.

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  • Anonymous User
  • 2021-10-04

The book is VERY shallow

Where are the in-depth examples of emails, sequences and materials?
To talk about your own success isn't enough.
I was VERY disappointed.

2 people found this helpful

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  • J te A
  • 2021-08-06

Both strategic and practical. A great book!

A must read for every online entrepreneur. Well explained and good examples. Grateful for Jeff’s work!

2 people found this helpful

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  • Anonymous User
  • 2021-12-10

great book! very inspiring!

it was a thrill listening. now I will start listen to it again and implement it to business

1 person found this helpful

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  • LynnMcG
  • 2021-11-23

Packed with information

Jeff provides real help and tons of free content, just as he teaches. I registered the free PLF Launch training through the book and became an Awesome PLF Owner by the end of the week. Jeff, thank you for helping me to provide a higher level of support and service to my clients and connections.

1 person found this helpful

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  • Amazon Customer
  • 2021-11-15

Amazing listen and great information

loved this from start to finish. the narrator kept me engaged and the real life examples made the information easier to digest.

1 person found this helpful

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  • Timothy R M Akey
  • 2021-09-28

Well thought through!

Mister Walker takes this concepts and puts it in a simpler form that’s comprehensible to aspiring entrepreneurs.

1 person found this helpful