Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

Every man was once a boy. And every little boy has dreams, big dreams: dreams of being the hero, of beating the bad guys, of doing daring feats and rescuing the damsel in distress. Every little girl has dreams, too: of being rescued by her prince and swept up into a great adventure, knowing that she is the beauty.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

The world needs real men, real bad. And there are all sorts of conflicting ideas and messages about what a "real man" is (and is not). Is a real man one who hunts, loves sports, grills meat, fixes cars, and climbs mountains? Sure, sometimes. But that's not really the point of being a man. Brant Hansen paints a refreshingly specific, compelling picture of what men are made to be: "Keepers of the Garden." He calls for men of all interests and backgrounds to be ambitious about the right things and to see themselves as defenders of the vulnerable, with whatever resources they have.

At one time, Corrie ten Boom would have laughed at the idea that she had a story to tell. For the first 50 years of her life, nothing out of the ordinary ever happened to her. She was a spinster watchmaker living contentedly with her sister and their elderly father in the tiny house over their shop in Haarlem. Their uneventful days, as regulated as their own watches, revolved around their abiding love for one another. But with the Nazi invasion and occupation of Holland, everything changed....