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Let My People Go Surfing

The Education of a Reluctant Businessman - Including 10 More Years of Business Unusual
Length: 7 hrs and 59 mins
4.5 out of 5 stars (70 ratings)

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Publisher's Summary

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life - a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

With a preface to the second edition, introduction, and epilogue read by the author.

©2016 Yvon Chouinard (P)2016 Penguin Audio

What members say

Average Customer Ratings

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Has Changed the Way I Buy Clothes

Yvon Chouinard has an inspiring story to tell and he has changed the way I buy clothes. He is a wonderful antidote to the cynical sell-outs we have become accustomed to hearing about (the days of google's early motto of "don't be evil"are clearly long gone). While his storytelling is sometimes a little repetitive, it is made up for by his candour about the clothing industry and his unwavering commitment to do the right thing.

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A Business Bible

A beautifully written book about building a culture and company that is not only impactful, but sustainable. Gives an eye-opening understanding of what made Patagonia the company it is and teaches a lot of good lessons.

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Found my inspiration!

Yvon's book became one of my favorite audiobooks. His passion, ideas, and values are a great example, they are extensively detailed here #Audible1

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Perpetual motion philosophy from a business leader

Essential listening for decision makers and decisions followers. Think as if each decision has 7 generations of implication. That is leadership.

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  • Jim Perkins
  • 2017-05-25

Good presentation, though a little preachy

I respect Patagonia and the fact that the company stands behind its values. I was hoping for more on the overall management of the company, not so much on this is what is wrong with the planet and let me give you a ton of statistics to back it up.

9 of 9 people found this review helpful

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  • Colin
  • 2016-10-03

From the Heart

I have a lot of respect for Yvonne Chouinard. He lived an amazing life and was mindful the entire way. after listening I yearn to climb mountains, to work in such an amazing company as Patagonia, to start an organic farm, and to practice Civil Disobedience. To think about life and put your thoughts to action.

8 of 8 people found this review helpful

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    5 out of 5 stars
  • Colby
  • 2016-11-04

A great look at how business can be used for good

A great read that I would recommend to any and every business owner, or entrepreneur, that gives a damn about the world they operate in. It is both a good adventure in how Patagonia came to be and a insightful journey about the founder Yvon and his deep rooted values that shape the company. This book will force you to critically examine your business and the impacts that it has on the world as a whole. There are also some very insightful ideas that can be applied to any business that desires to operate in a more "sustainable" manner. Yvon is an inspiring figure whom makes no excuses when critically examining his own company and holding it accountable for any impact that it has, both positive and negative. Patagonia is a role model that all businesses should look to aspire to. Yvon and this book have definitely inspired me personally and I think it will for you as well if you give it a chance.

4 of 4 people found this review helpful

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  • Em
  • 2016-11-02

Must Read

A personal, yet totally relatable (and usable) manifesto on business, adventure, environment, and just being human. This book will help you see more clearly the right path forward in whatever it is you're doing.

4 of 4 people found this review helpful

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  • Mark Lindberg
  • 2016-10-20

Half and half not

The first half of this book was insightful, however the second half was too specific to clothing manufacturing or restatements of previous points.

3 of 3 people found this review helpful

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  • Katie Ryder
  • 2018-04-13

Stands out from other memoirs

Where does Let My People Go Surfing rank among all the audiobooks you’ve listened to so far?

One of the better audiobooks I've listened to. There was a nice mix of storytelling and advice and wisdom. Not too dry.

Who was your favorite character and why?

Yvon Chouinard (the author and one of the only real characters in the book)

Have you listened to any of Christopher Grove and Yvon Chouinard ’s other performances before? How does this one compare?

No

Did you have an extreme reaction to this book? Did it make you laugh or cry?

This book inspired me to try and be a more environmentally conscious person over all. It made me want to cut down on my consumption and rethink and reevaluate the way I look at clothing and the outdoors.

Any additional comments?

Great read, not just for people who want to learn about business or Yvon Chouinard.

2 of 2 people found this review helpful

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  • Tyler C.
  • 2018-03-29

one of the most eye opening books I've ever read

I work in an entrepreneurship college, where every day I see co-workers, students, and business owners succomb to the pitfalls chouinard references. If I took one thing away from this book, it's that simplicity really will likely be our greatest innovation. "Turn around and take a step forward"

2 of 2 people found this review helpful

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  • Anonymous User
  • 2017-07-20

amazingly inspiring

Thanks for shinning the way for us in order to work TOGETHER for a better world!

2 of 2 people found this review helpful

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  • Shukin
  • 2017-07-16

Rethink, Reuse, Reniew

In the first five minutes of listening to this book I knew it was going to change the way I think. Actually it took me back to thinking the way I did in the 1980s. Somehow through consumerism I developed a hopelessness for the environment, but this book has restored hope and belief that I can make a difference.

2 of 2 people found this review helpful

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  • Jazmyn C.
  • 2019-01-09

This book was absolutely fantastic.

I appreciated the unique perspective this book offered. The authenticity and honesty throughout the entire book was refreshing and insightful. This book changed my life and my habits.

1 of 1 people found this review helpful