To Jeezy’s legion of fans, his name is synonymous with hustle, grit, and the integrity to go out there and achieve your dreams. In his first book, Adversity for Sale: Ya Gotta Believe, Jeezy shares never heard stories of what it took for him to beat the odds and get out of the streets, his mindset he carefully honed to get an edge, and the lessons that changed his life and business.

Fat Joe is a hip-hop legend, but this is not a tale of celebrity; it is the story of Joseph Cartagena, a kid who came of age in the South Bronx during its darkest years of drugs, violence, and abandonment, and how he navigated that traumatizing landscape until he found—through art, friendship, luck, and will—a rocky path to a different life. This memoir, written in Joe’s own intensely compelling voice, moves with the momentum of pulp fiction, but underneath the tragicomedy and riveting tales of the streets and the industry is a thought-provoking story about a generation of survivors.

Stephen A. Smith has never been handed anything, nor was he an overnight success. Growing up poor in Queens, the son of Caribbean immigrants and the youngest of six children, he was a sports-obsessed kid who faced struggles, from undiagnosed dyslexia to getting enough cereal to fill his bowl. As a basketball player at Winston-Salem State University, he got a glimmer of his true calling when he wrote a newspaper column arguing for the retirement of his own Hall of Fame coach, Clarence Gaines.

Deion “Coach Prime” Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.

Charlamagne Tha God - the self-proclaimed "Prince of Pissing People Off", co-host of Power 105.1's The Breakfast Club, and "hip-hop's Howard Stern" - shares his unlikely success story as well as how embracing one's truths is a fundamental key to success and happiness.