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Lululemon and the Future of Technical Apparel

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Lululemon and the Future of Technical Apparel

Written by: Chip Wilson
Narrated by: Chip Wilson
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About this listen

The unauthorized story of Lululemon. Now a New York Times and USA Today Bestseller!

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.

This book is also about missed opportunity—five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2025 Time is Tight Communications Ltd (P)2025 Time is Tight Communications Ltd Business Entrepreneurship Management & Leadership Professionals & Academics Small Business & Entrepreneurship
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I found this book both enjoyable and motivating, but also a clear cautionary tale. Chip Wilson’s story of building Lululemon—and ultimately losing control of the company—reflects a pattern we see all too often today: visionary founders creating exceptional businesses, only to be sidelined by boards and institutional interests.

The book is candid and unapologetic. Whether or not you agree with all of Wilson’s views, his perspective forces you to think about governance, alignment, and control—not just growth. It’s a worthwhile read for founders, entrepreneurs, and investors who want to understand what it really takes not only to build a company, but to keep it.

Gerry Scott - Vancouver BC

Losing control of what you have built, is like losing a child

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