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Marketing for Dummies, Second Edition
- Narrated by: Brett Barry
- Length: 3 hrs and 6 mins
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Marketing for Dummies, Second Edition
Narrated by:
Brett Barry
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Publisher's Summary
Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.
Discover how to:
- Prepare hard-hitting campaigns
- Plan and stick to your budget
- Use research effectively
- Increase consumer awareness
- Satisfy your clients' needs
- Boost your sales
©2004 Wiley Publishing, Inc (P)2007 HarperCollins Publishers
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