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- SaaS Marketing Playbook 2021
- Narrated by: Hank Hart
- Length: 1 hr and 19 mins
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More Demos, Trials & Buyers
Narrated by:
Hank Hart
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Publisher's Summary
Do you want more SaaS demo requests, free trial sign-ups, and paying customers? Do you want them cheaply and quickly?
This book teaches you....
- The fastest, easiest, and cheapest ways to generate demo requests and free trial sign-ups in 2021
- The most cost-effective way to acquire new customers
- How I acquired users for less than 10 cents each
- Specific examples of SaaS marketing that have worked for me and others
- How to build your SaaS marketing funnel
- SaaS lead nurturing strategies and tactics
- How to fix problems like poor MQL-to-SQL conversion rates
- How my product got 15 million views
- Specific tactics that worked for me in generating cost-effective sales meetings
- How to approach lead generation and demand generation in 2021
I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the top marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!
©2020 Dekker Fraser (P)2023 Dekker Fraser