NIKE
The Cult of the Swoosh (Business as Usual)
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NIKE
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Narrated by:
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Jason Zenobia
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Written by:
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James Johnson
About this listen
It’s just a logo. A checkmark. A curve. But somehow, it ended up on the feet of presidents, prisoners, billionaires, kids, warlords, athletes, and influencers alike. In Nike: The Cult of the Swoosh, JJ peels back the layers of one of the world’s most powerful brands. From its humble Oregon origins and track-side grind, to global dominance, controversy, and myth-making. This isn’t a takedown or a love letter. It’s a clear-eyed look at the machine behind the movement. The psychology, marketing, data, scandal, and swagger that turned a shoe company into a global belief system. This is the book Nike would never write, but everyone wearing the shoes should listen to.
©2025 James Johnson (P)2026 James Johnson