Onward
How Starbucks Fought for Its Life Without Losing Its Soul
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Narrateur(s):
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Stephen Bowlby
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Auteur(s):
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Howard Schultz
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Joanne Gordon
À propos de cet audio
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
©2011 Howard Schultz. (P)2011 HighBridge CompanyVous pourriez aussi aimer...
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Ce que les critiques en disent
Fantastic!
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There are many business lessons to be learned here. The main one is what can happen to an organization of any size when profits and short term gains, get on the driver seat over long term vision, identity and routes.
Great Business Book
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once you get past the sales pitch, it's an ok book
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Essential read
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Good book but could have been shorter
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