Email marketing might be the most boring topic in the music industry… and also the most profitable.

PRESENTED BY LANDR - get.landr.com/otherrecordlabels

In this episode, Scott breaks down why email lists remain the most powerful marketing tool for record labels and indie artists — even in a world obsessed with TikTok, reels, and algorithms.

While platforms come and go, email has quietly remained the most reliable way to reach fans, sell records, and stay top of mind.

Scott explains why email consistently outperforms social media in ROI and conversions, and walks through the five simple steps any label can use to start building an email list today.

If you run a record label or release music as an independent artist, this might be the most important marketing strategy you're overlooking.

• Step 1. Gather Any Email Address You Have
• Step 2. Get New Emails
• Step 3. Get an Email Tool
• Step 4. Create an Email Schedule
• Step 5. Stay Consistent And Grow Slow

***Get FREE Email Marketing Resources at http://otherrecordlabels.com/emailmarketing

“Here’s some weird fruit. Trust me — once you bite into it, you’ll love it.”

What if your record label operated like a farmers market for strange, exotic fruit?

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In this episode, I sit down with Aaron of Weird Fruit Records, a Santa Cruz-based label born out of pandemic farming, unconventional recording spaces, and a love for music that’s just a little… weird.

We talk about:

• Why “weird” is a compliment

• Recording inside hollowed-out redwood trees

• Building a label around production and collaboration

• The per-project label model (instead of restrictive long-term deals)

• Balancing artistry, engineering, and marketing

• Why some music needs to slow down before it’s released

This is a conversation about creativity without handcuffs — and how to introduce listeners to music they didn’t know they were ready for.

In this episode, I break down four deceptively simple rules inspired by Make Your Own Rules by Andrew Huang — rules that every creative entrepreneur, indie artist, and record label owner needs to understand:

• Do things you want to do

• Don’t do things you want to do

• Do things you don’t want to do

• Don’t do things you don’t want to do

Confusing? Good.

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These four ideas will completely reshape how you prioritize your time, evaluate opportunities, set boundaries, and build something truly original.

If you run a label, make records, or consider yourself DIY — this episode is about the daily decisions that quietly determine your long-term success.

Book Recommends: http://otherrecordlabels.com/books