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  • Overdeliver

  • Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
  • Written by: Brian Kurtz
  • Narrated by: Brian Kurtz
  • Length: 8 hrs and 43 mins
  • 5.0 out of 5 stars (12 ratings)

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Publisher's Summary

Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:

  • The four pillars of being extraordinary
  • The five principles of why “Original Source” matters
  • The seven characteristics that are present in every world class copywriter
  • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
  • Why customer service and fulfillment are marketing functions
  • That the most important capital you own has nothing to do with money
  • And much more

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

©2019 Hay House (P)2019 Hay House

What listeners say about Overdeliver

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This One Requires at Least 100 More ReReads

Brian has over delivered with sharing amd telling all. I need to pass through this book again, this time syncing up the audible listening with my hardcover copy so I can underscore valuable and applicable key concepts. Thank you Brian for this collection and gift.

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Amazing listen

If your in business for yourself, it's a must to listen to. I will take lots from this book and use in my businesses.

1 person found this helpful

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  • Patrick J. Stiles
  • 2019-12-13

1 of the best books on marketing - highly recommended

This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.

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  • Greg H.
  • 2019-10-28

Absolutely Phenomenal

If you want to get the absolute most out of your marketing and/ or copywriting, study this book repeatedly.

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  • G. C. McLarry
  • 2020-03-24

intriguing concepts, good ideas not just for DM

Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.

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  • Patrick Ferry
  • 2019-05-26

wow I love getting depth not regurgitation

when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz

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  • Willie J Prevolt
  • 2019-05-12

True Marketers Will Love It...

While, I wasn’t a big fan of some the stories and at some puts I was a lost.

The insight you gain from having someone who worked work some of the copywriters and was on the cutting-edge when Boardroom Inc was a force of its own.

Not going to lie, Jay sold me on this book and for what’s ever reason after listening to his forward I just thought it was about to be the best thing since slice bread.

But...

I had to come back down to reality, while I think it’s worth every penny and then some I think Jay might have over sold it for me.

Maybe not...

I honestly, don’t know yet. This is one of those books you have to listen to ever year because it has to lot to offer but it’s not really an easy listen.

All In all of you consider yourself a serious marketer then this book is a must.

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  • Anonymous User
  • 2021-10-11

0verdeliver definitely OVERDELIVERS!

I am relatively new to really learning about direct marketing and I am so happy I discovered Brian Kurtz, a living legend in the direct marketing world. I highly recommend this title! Thank you Brian for not holding anything back... In a nutshell what I got from this book was; Understand and Know your Numbers and your Customer and then Love and Serve your customer better than anyone else can!

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  • Scott Perry
  • 2021-11-11

Kurtz Stays True to His Title

Overdeliver dispenses pragmatic marketing wisdom based on practical real-life experiences. Although the principles are derived from direct-mail campaigns, they deliver big results when applied to online contact with customers.

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  • Linda
  • 2021-07-21

Nuggets of gold

Full of great ideas that I am going to try. Wonderful content, monotone delivery. Get past the delivery and you'll find some real nuggets.

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  • Marcus Chacos
  • 2020-09-27

Definitely Overdeliverred

I wasn't sure what to expect... but I was more than happy.

yes, it's about Direct Response Marketing. But it's applicable to every business and I found myself grateful for the many business, marketing and personal insights the audiobook lead me through.

I'd recommend it to anyone.

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  • Theresa Pantanella
  • 2020-07-06

A Must Read for every business owner and marketer

Couldn't put it down! Very inspiring!! Thank you for writing this extraordinary and very valuable compendium of your wisdom.