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  • Overdeliver

  • Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
  • Written by: Brian Kurtz
  • Narrated by: Brian Kurtz
  • Length: 8 hrs and 43 mins
  • 5.0 out of 5 stars (14 ratings)

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Overdeliver

Written by: Brian Kurtz
Narrated by: Brian Kurtz
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Publisher's Summary

Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:

  • The four pillars of being extraordinary
  • The five principles of why “Original Source” matters
  • The seven characteristics that are present in every world class copywriter
  • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
  • Why customer service and fulfillment are marketing functions
  • That the most important capital you own has nothing to do with money
  • And much more

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

©2019 Hay House (P)2019 Hay House

What listeners say about Overdeliver

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This One Requires at Least 100 More ReReads

Brian has over delivered with sharing amd telling all. I need to pass through this book again, this time syncing up the audible listening with my hardcover copy so I can underscore valuable and applicable key concepts. Thank you Brian for this collection and gift.

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Amazing listen

If your in business for yourself, it's a must to listen to. I will take lots from this book and use in my businesses.

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