Page de couverture de Persuading People to Buy

Persuading People to Buy

Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization

 Aperçu

Obtenez gratuitement l’abonnement Premium Plus pendant 30 jours

14,95 $/mois après l’essai de 30 jours. Annulez à tout moment.
Essayer pour 0,00 $
Autres options d’achat
Acheter pour 13,10 $

Acheter pour 13,10 $

À propos de cet audio

Attract interest, then nail the sale.

With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.

This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin Communication et habilités sociales Développement personnel Marketing Marketing et ventes Réussite personnelle

Ce que les critiques en disent

"In almost 20 years as a business and marketing columnist, I've yet to encounter anyone with more know-how of what it really takes to transform strangers into prospects, customers and brand loyalists. Marcia Yudkin's M.O. is moxie delivered in bite-sized bits and in terms everyone can understand - and put to immediate use. One handy book with Marcia's years of wisdom is well worth the investment." (Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business Administration 2001 Small Business Journalist of the Year)
"Marketing insights come fast and furious in Persuading People to Buy. If you want to peek inside the minds of buyers, motivate them to buy what you offer, and think of new ways to tempt them, this is the book for you." (Mike Schultz, President of RAIN Group, Co-Author of Professional Services Marketing)
Tout
Les plus pertinents
She moves fast and furious- a very exciting listen that left me scrambling to take notes.

Packed with important insights

Un problème est survenu. Veuillez réessayer dans quelques minutes.