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Platform
- The Art and Science of Personal Branding
- Narrated by: Cynthia Johnson
- Length: 6 hrs and 34 mins
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Platform
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Publisher's Summary
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
In the modern world, influence is everything, and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand.
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.
Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
What the critics say
“Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact.” (Seth Godin, author of This Is Marketing)
“Johnson has created what will become a ‘go-to’ bible of building a personal brand.... This book is a must read for someone with an audience of one or one million.” (Plastic Jesus, street artist)
“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.” (Dr. Mark Goulston, author of Just Listen)
What listeners say about Platform
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Owen H Thomas
- 2020-01-19
Read This To Appreciate Your Platform
There's a lot of insightful stories, top of mind topics & historical context covered in this book.
If you want to get a thorough strategic understanding on how to create & consciously lead your personal brand's via today's platforms, this book is a must read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Patricia Hall
- 2021-10-05
Take it in!
So very informative but not intimidating! Lots to be gleaned for everyone! Will listen again!
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