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Play Nice

The Rise, Fall, and Future Of Blizzard Entertainment

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Play Nice

Written by: Jason Schreier
Narrated by: Ray Chase
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From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall—"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).

For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.

But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.

Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
History & Culture Programming & Software Development Entertainment Video Game
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What the critics say

“Here’s a thrilling adventure story from the untamed, online wilderness of modern capitalism. Think Barbarians at the Gate, but with digital dragons and blood-thirsty trolls. Gaming is now a more powerful and influential business than Hollywood, and Jason Schreier has delivered a masterful narrative that shows how the industry really works.”—Christopher Leonard, New York Times bestselling author of Kochland and The Lords of Easy Money
“A fast paced thrill ride, perfect for anyone who has ever played a video game. Jason Schreier’s comprehensive history of Blizzard Entertainment offers a completely enthralling look at the company’s founding and the bitter battle for its future. A must read!”—Ben Mezrich, New York Times bestselling author of The Accidental Billionaires, Dumb Money, and The Midnight Ride.
"Jason Schreier's Play Nice is a riveting chronicle of one of gaming's most iconic companies. With gripping detail and unmatched access, Schreier pulls back the curtain on Blizzard Entertainment's meteoric rise, turbulent history, and struggle to balance uncompromising creativity with corporate America's unyielding pursuit of profit. Play Nice is a must-read exposé of the passion, ambition and dysfunction behind some of the most beloved games of all time."

—Bradley Hope, co-author of the New York Times bestseller Billion Dollar Whale
"Jason Schreier's PLAY NICE is a gripping narrative not just of a single influential company but the evolution of the entire video game industry, changing from a niche pursuit to one of the largest cultural products in the world. This is vital reading for anyone hoping to understand the state of entertainment in the 21st century. Video games are an unavoidable force; PLAY NICE breaks down the genre as well as the personalities behind it."—Kyle Chayka, author Filterworld
"Play Nice is the ultimate insider account of the creation of some of the most beloved games ever, and a colorful portrait of the computer-game gold rush. Who knew that behind the scenes of Warcraft and Overwatch was a story of power plays, betrayals, and quests for glory as epic as the games themselves?"—Zeke Faux, author of Number Go Up
All stars
Most Relevant
Great reporting by Jason again, a tough listen with the unfortunate reality of the industry: highly recommend a full listen through.

Great report, hard listen at times

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Even if you have been following Blizzard news for years, this book still has some behind-the-scenes insights into what made Blizzard great and what made it horrible at times. "Stack Ranking" where managers were forced to rank their team from best to worst which caused favouritism and unwarranted competitiveness inside of teams has to be one of the worst business practices I've ever heard of. There are many lessons here about what to do and not do while running not only a video game company but any creative company.

Interesting Indeed!

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it's wild to see just how long many of the now infamous problems at Blizzard had actually been metastasizing unseen by the public for years (sometimes decades). An excellent guided tour through the history of a once beloved company.

organized history of Blizzard

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Jason Schreier does it again. Another great collection of stories shinning the light in one of the biggest companies in the gaming industry.

Outstanding

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one of, if not the best retelling of pretty much the entire history of blizzard entertainment from its foundation to the lawsuits and the aftermath of the recent years

great book

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