Playing to Win
How Strategy Really Works
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
1 mois d'essai gratuit à Audible Standard
Acheter pour 20,50 $
-
Narrateur(s):
-
LJ Ganser
-
Auteur(s):
-
Roger L. Martin
-
A.G. Lafley
À propos de cet audio
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.
Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.
©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.Vous pourriez aussi aimer...
-
A New Way to Think
- Your Guide to Superior Management Effectiveness
- Auteur(s): Roger L. Martin
- Narrateur(s): Stephen R. Thorne
- Durée: 7 h et 58 min
- Version intégrale
-
Au global13
-
Performance9
-
Histoire10
Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.
Auteur(s): Roger L. Martin
-
Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- Auteur(s): Michael E. Porter
- Narrateur(s): Scott R. Pollak
- Durée: 15 h et 31 min
- Version intégrale
-
Au global9
-
Performance7
-
Histoire7
Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
Auteur(s): Michael E. Porter
-
Think Big, Act Small
- How America's Best Performing Companies Keep the Start-up Spirit Alive
- Auteur(s): Jason Jennings
- Narrateur(s): Jason Jennings
- Durée: 3 h et 44 min
- Version abrégée
-
Au global5
-
Performance4
-
Histoire4
Tradition says there are three ways to grow a company's revenue: fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there's a better way, a way that nine amazingly profitable and well-run companies are already embracing.
Auteur(s): Jason Jennings
-
The Tao of Seneca
- Practical Letters from a Stoic Master, Volume 1
- Auteur(s): Seneca presented by Tim Ferriss Audio
- Narrateur(s): John A. Robinson
- Durée: 8 h et 46 min
- Version intégrale
-
Au global89
-
Performance73
-
Histoire72
The Tao of Seneca (volumes 1-3) is an introduction to Stoic philosophy through the words of Seneca. If you study Seneca, you'll be in good company. He was popular with the educated elite of the Greco-Roman Empire, but Thomas Jefferson also had Seneca on his bedside table. Thought leaders in Silicon Valley tout the benefits of Stoicism, and NFL management, coaches, and players alike - from teams such as the Patriots and Seahawks - have embraced it.
-
-
Easily put into practice.
- Écrit par Amazon Customer le 2019-06-23
Auteur(s): Seneca presented by Tim Ferriss Audio
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Auteur(s): W. Chan Kim, Renée Mauborgne
- Narrateur(s): Grover Gardner
- Durée: 6 h et 27 min
- Version intégrale
-
Au global174
-
Performance139
-
Histoire138
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Make the competition irrelevant
- Écrit par Chris Outdoors le 2018-01-16
Auteur(s): W. Chan Kim, Autres
-
How Brands Grow
- What Marketers Don't Know
- Auteur(s): Byron Sharp
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Version intégrale
-
Au global24
-
Performance20
-
Histoire20
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
-
Robot voice, ack.
- Écrit par Tommy le 2018-11-29
Auteur(s): Byron Sharp
-
A New Way to Think
- Your Guide to Superior Management Effectiveness
- Auteur(s): Roger L. Martin
- Narrateur(s): Stephen R. Thorne
- Durée: 7 h et 58 min
- Version intégrale
-
Au global13
-
Performance9
-
Histoire10
Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.
Auteur(s): Roger L. Martin
-
Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- Auteur(s): Michael E. Porter
- Narrateur(s): Scott R. Pollak
- Durée: 15 h et 31 min
- Version intégrale
-
Au global9
-
Performance7
-
Histoire7
Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
Auteur(s): Michael E. Porter
-
Think Big, Act Small
- How America's Best Performing Companies Keep the Start-up Spirit Alive
- Auteur(s): Jason Jennings
- Narrateur(s): Jason Jennings
- Durée: 3 h et 44 min
- Version abrégée
-
Au global5
-
Performance4
-
Histoire4
Tradition says there are three ways to grow a company's revenue: fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there's a better way, a way that nine amazingly profitable and well-run companies are already embracing.
Auteur(s): Jason Jennings
-
The Tao of Seneca
- Practical Letters from a Stoic Master, Volume 1
- Auteur(s): Seneca presented by Tim Ferriss Audio
- Narrateur(s): John A. Robinson
- Durée: 8 h et 46 min
- Version intégrale
-
Au global89
-
Performance73
-
Histoire72
The Tao of Seneca (volumes 1-3) is an introduction to Stoic philosophy through the words of Seneca. If you study Seneca, you'll be in good company. He was popular with the educated elite of the Greco-Roman Empire, but Thomas Jefferson also had Seneca on his bedside table. Thought leaders in Silicon Valley tout the benefits of Stoicism, and NFL management, coaches, and players alike - from teams such as the Patriots and Seahawks - have embraced it.
-
-
Easily put into practice.
- Écrit par Amazon Customer le 2019-06-23
Auteur(s): Seneca presented by Tim Ferriss Audio
-
Blue Ocean Strategy
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Auteur(s): W. Chan Kim, Renée Mauborgne
- Narrateur(s): Grover Gardner
- Durée: 6 h et 27 min
- Version intégrale
-
Au global174
-
Performance139
-
Histoire138
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
-
-
Make the competition irrelevant
- Écrit par Chris Outdoors le 2018-01-16
Auteur(s): W. Chan Kim, Autres
-
How Brands Grow
- What Marketers Don't Know
- Auteur(s): Byron Sharp
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Version intégrale
-
Au global24
-
Performance20
-
Histoire20
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
-
Robot voice, ack.
- Écrit par Tommy le 2018-11-29
Auteur(s): Byron Sharp
-
Only the Paranoid Survive
- How to Exploit the Crisis Points That Challenge Every Company
- Auteur(s): Andrew S. Grove
- Narrateur(s): Jason Leikam
- Durée: 5 h et 15 min
- Version intégrale
-
Au global31
-
Performance21
-
Histoire21
Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the internet.
-
-
Save Yourself the Credit
- Écrit par Paul H. le 2023-07-04
Auteur(s): Andrew S. Grove
-
The Art of Strategy
- A Game Theorist's Guide to Success in Business and Life
- Auteur(s): Barry J. Nalebuff, Avinash K. Dixit
- Narrateur(s): Matthew Dudley
- Durée: 17 h et 2 min
- Version intégrale
-
Au global5
-
Performance4
-
Histoire4
Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
-
-
Just get the print version
- Écrit par Amanda le 2018-08-08
Auteur(s): Barry J. Nalebuff, Autres
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Auteur(s): Gabriel Weinberg, Justin Mares
- Narrateur(s): Gabriel Weinberg
- Durée: 7 h et 24 min
- Version intégrale
-
Au global70
-
Performance60
-
Histoire59
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Must read for any startup founder
- Écrit par Brandon le 2018-09-19
Auteur(s): Gabriel Weinberg, Autres
-
The Outsiders
- Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
- Auteur(s): William N. Thorndike
- Narrateur(s): Brian Troxell
- Durée: 5 h et 52 min
- Version intégrale
-
Au global133
-
Performance109
-
Histoire107
In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.
-
-
Extra Ordinary
- Écrit par Levi le 2022-06-21
Auteur(s): William N. Thorndike
-
Scaling People
- Tactics for Management and Company Building
- Auteur(s): Claire Hughes Johnson
- Narrateur(s): Claire Hughes Johnson
- Durée: 11 h et 32 min
- Version intégrale
-
Au global5
-
Performance4
-
Histoire4
Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.
-
-
Thoughtful read
- Écrit par Amazon Customer le 2023-06-02
Auteur(s): Claire Hughes Johnson
-
Strategy
- A History
- Auteur(s): Lawrence Freedman
- Narrateur(s): Michael Butler Murray
- Durée: 32 h et 4 min
- Version intégrale
-
Au global29
-
Performance23
-
Histoire23
In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.
-
-
Too long for the goodness within
- Écrit par Mark S le 2021-09-26
Auteur(s): Lawrence Freedman
-
The Innovator's Dilemma, with a New Foreword
- When New Technologies Cause Great Firms to Fail
- Auteur(s): Clayton M. Christensen, Marc Benioff - foreword
- Narrateur(s): L.J. Ganse, Jonathan Todd Ross
- Durée: 8 h et 23 min
- Version intégrale
-
Au global2
-
Performance1
-
Histoire1
Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.
Auteur(s): Clayton M. Christensen, Autres
-
Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- Auteur(s): Michael Masterson
- Narrateur(s): Sean Pratt
- Durée: 12 h et 10 min
- Version intégrale
-
Au global63
-
Performance50
-
Histoire46
If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
-
-
The book is written for the sake of writing a book.
- Écrit par Public Name le 2024-09-22
Auteur(s): Michael Masterson
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- Auteur(s): Teresa Torres
- Narrateur(s): Teresa Torres
- Durée: 7 h et 9 min
- Version intégrale
-
Au global9
-
Performance7
-
Histoire7
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
How to develop sustainable discovery habits
- Écrit par Utilisateur anonyme le 2023-03-18
Auteur(s): Teresa Torres
-
HBR's 10 Must Reads on Managing Yourself, Vol. 2
- Auteur(s): Harvard Business Review
- Narrateur(s): Steve Menasche, Teri Schnaubelt
- Durée: 4 h et 57 min
- Version intégrale
-
Au global1
-
Performance1
-
Histoire1
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
Auteur(s): Harvard Business Review
-
The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- Auteur(s): Mark Roberge
- Narrateur(s): Robert Feifar
- Durée: 6 h et 24 min
- Version intégrale
-
Au global4
-
Performance4
-
Histoire4
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
Auteur(s): Mark Roberge
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- Auteur(s): Pat Flynn
- Narrateur(s): Pat Flynn
- Durée: 5 h et 2 min
- Version intégrale
-
Au global72
-
Performance64
-
Histoire64
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
A Super book and Super read
- Écrit par Utilisateur anonyme le 2023-08-17
Auteur(s): Pat Flynn
Wowzers! an amazing book with meaningful tools
Un problème est survenu. Veuillez réessayer dans quelques minutes.
The first strategy book you need to read
Un problème est survenu. Veuillez réessayer dans quelques minutes.
A visual aid of the diagrams would have been helpful
Recommended for any C suite and entrepreneur struggling with strategy.
Great book about strategy
Un problème est survenu. Veuillez réessayer dans quelques minutes.
it is filled with unnecessary complexities.
overall I do not recommend this book unless you're into Shakespeare.
horribly vague
Un problème est survenu. Veuillez réessayer dans quelques minutes.