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Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

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À propos de cet audio

 The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company Affaires Comportement organisationnel et travail Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Professionnels et universitaires Réussite personnelle Gestion Inspirant Direction

Ce que les critiques en disent

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)
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Short and sweet. The book presents some critical concepts in running an organization, thinking about brand, building teams and evolving in role as the founder. While I do recommend the book, I prefer entrepreneur stories who are written by an author / researcher rather than the entrepreneur themselves. This is mostly because of the sense of bias the autobiographical version of these stories take rather than presenting a deep dive on both success and failure that was overcome. Good book overall.

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