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Pour Your Heart into It

How Starbucks Built a Company One Cup at a Time
Narrated by: Eric Conger
Length: 2 hrs and 55 mins
Categories: Business & Money, Commerce
4.5 out of 5 stars (18 ratings)

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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

What the critics say

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What members say

Average Customer Ratings

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Reviews - Please select the tabs below to change the source of reviews.

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars

Enjoyed this read

Short and sweet. The book presents some critical concepts in running an organization, thinking about brand, building teams and evolving in role as the founder. While I do recommend the book, I prefer entrepreneur stories who are written by an author / researcher rather than the entrepreneur themselves. This is mostly because of the sense of bias the autobiographical version of these stories take rather than presenting a deep dive on both success and failure that was overcome. Good book overall.

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  • Overall
    3 out of 5 stars
  • Melissa
  • 2008-12-27

wish it wasn't

abridged. I would have much preferred the full book.

9 of 9 people found this review helpful

  • Overall
    5 out of 5 stars
  • Mark
  • 2007-08-22

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 of 9 people found this review helpful

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  • Dan L.
  • 2017-01-10

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

2 of 2 people found this review helpful

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  • nathan grunhut
  • 2016-05-03

a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 of 1 people found this review helpful

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  • BK
  • 2015-06-09

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

1 of 1 people found this review helpful

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  • Osman Badran
  • 2019-09-23

What a story!

An incredible story that has no bullets of business tips, yet from the storytelling and life business journey you’ll be inspired

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  • jim compton
  • 2019-07-29

Awesome book

I had no clue about Mr Schultz and what he did to brand Starbucks!!! My 16 year old son listen to it and now works for Starbucks in OKC! Very easy to listen too!

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  • Anonymous User
  • 2019-06-22

Inspiration!

Great speaking to the beginning and present of Starbucks. Great read for any entrepreneur looking for motivation.

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  • GSB2909
  • 2019-04-17

Growth

What seems to be a reoccurring theme for Mr Schultz is the passion for coffee to make it the best for the community even when it grows very quickly.

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  • angela zetina
  • 2019-02-13

summary of starbucks

this book was to vague. I was looking to get into more of the details and early decision that's made starbucks a globally recognized brand. I'll just have to read a different Starbucks book.