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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.
©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

What the critics say

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What listeners say about Pour Your Heart into It

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  • Overall
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    3 out of 5 stars

Enjoyed this read

Short and sweet. The book presents some critical concepts in running an organization, thinking about brand, building teams and evolving in role as the founder. While I do recommend the book, I prefer entrepreneur stories who are written by an author / researcher rather than the entrepreneur themselves. This is mostly because of the sense of bias the autobiographical version of these stories take rather than presenting a deep dive on both success and failure that was overcome. Good book overall.

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  • Overall
    3 out of 5 stars
  • Melissa
  • 2008-12-27

wish it wasn't

abridged. I would have much preferred the full book.

10 people found this helpful

  • Overall
    5 out of 5 stars
  • Mark
  • 2007-08-22

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 people found this helpful

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  • Dan L.
  • 2017-01-10

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

3 people found this helpful

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  • Amazon Customer
  • 2020-09-02

Inspiring

Read this book and get ready to feel inspired and motivated to be passionate about your work. Harness that motivation and improve your quality of life.

2 people found this helpful

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  • Happybroadcast
  • 2021-07-12

Good story

I enjoyed the story and it’s message. However the narrator was hard to get used too. I wish the author would have narrated the book.

1 person found this helpful

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  • nathan grunhut
  • 2016-05-03

a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 person found this helpful

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  • BK
  • 2015-06-09

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

1 person found this helpful

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  • Steve Ma
  • 2022-07-03

Easy read

Glance through the early stage of Starbucks but does not go too detail. Easy story but recommend follow up with other Starbucks books to get in depth understanding.

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  • Sérgio Omati
  • 2022-05-28

Not the full version

It should be more explicit that this version is not the complete one, very disappointing

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  • Dee
  • 2022-03-10

short and sweet

Glad I read this book. I have learned that persistence is key to success in business. This book reiterated that and much more!