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Publisher's Summary

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion (P)1997 HighBridge Company

What the critics say

"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding 'What is going on with the eggnog latte?' - turn out richer than a cup of Kona." ( Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." ( Minneapolis Star-Tribune)

What listeners say about Pour Your Heart into It

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    3 out of 5 stars

Enjoyed this read

Short and sweet. The book presents some critical concepts in running an organization, thinking about brand, building teams and evolving in role as the founder. While I do recommend the book, I prefer entrepreneur stories who are written by an author / researcher rather than the entrepreneur themselves. This is mostly because of the sense of bias the autobiographical version of these stories take rather than presenting a deep dive on both success and failure that was overcome. Good book overall.

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  • Overall
    3 out of 5 stars
  • Melissa
  • 2008-12-27

wish it wasn't

abridged. I would have much preferred the full book.

10 people found this helpful

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    5 out of 5 stars
  • Mark
  • 2007-08-22

High Powered Brew

Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!

8 people found this helpful

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  • Dan L.
  • 2017-01-10

Time for Part 2 of the Starbucks story

This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.

2 people found this helpful

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  • Amazon Customer
  • 2020-09-02

Inspiring

Read this book and get ready to feel inspired and motivated to be passionate about your work. Harness that motivation and improve your quality of life.

1 person found this helpful

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  • nathan grunhut
  • 2016-05-03

a must read for entrepreneur spirit.

very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration

1 person found this helpful

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  • BK
  • 2015-06-09

Great Story

I really enjoyed hearing the story of Starbucks, but I've become spoiled in hearing the authors read their own books. You really get to hear the intended excitement and emotions that way. The guy that read this was a little boring.

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  • Gabe
  • 2021-06-15

kind of worth the listen.

8/10 because I love coffee, origin stories and marketing. I wasn't a fan of the narrator, his voice just came off like he was trying to sell me something idk like a car salesman. Decent for an older book and that was how I was able to look past the narrator and some of the cheesy lines in the book. Biggest take away is that Pete's Coffee started and owned Starbucks before Howard Schultz made it into the franchise we all know. Pete's if still around in CA.

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  • Alon
  • 2021-01-25

Loved this book

This book is so fun to listen to I finished it in less then 2 days. It kept things short and simple. It didn't repeat itself. Highly recommend!

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  • Pedro Ken L R Inada
  • 2020-12-16

This version is not the complete book. Beware.

Because I am participating in a book club about this book, I found out that this audible is not a faithful read of the complete version of Put Your Heart into It. I did not find any disclaimer about this fact and was really disappointed when members of my book club told stories that I did not recall listening to. Beware.

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  • Ivan Cortes
  • 2020-05-17

Inspirational Story

This book shoes the value of always believe in your dreams and take action, regardless of all the obstacles. Well deserve