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Primal Branding

Create Zealots for Your Brand, Your Company, and Your Future

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Primal Branding

Auteur(s): Patrick Hanlon
Narrateur(s): Alan Sklar
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À propos de cet audio

 What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for anyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe, and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Patrick Hanlon has served as a senior executive at the world's most creative advertising agencies, working on famous brands including Absolut, UPS, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing the primal branding concept with marketers from Target, LEGO, Starbucks, and elsewhere. He lives in Minneapolis.

©2006 Patrick Hanlon (P)2006 Tantor Media, Inc. Comportement des consommateurs et étude de marché Marketing Marketing et ventes Réussite personnelle Publicité Entreprise Innovation Carrière Customer Marketing

Ce que les critiques en disent

"Hanlon's energetic case for thinking differently about common practices makes for a rousing read." (Publishers Weekly)
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A simple, useful and direct approach to brand theory that resonates with my own experiences in industry as a marketing and brand director and consultant. Couldn't get past the narrator's voice though, and found myself skipping parts just to get through it. Actually content of the book is great.

Great content, narrators voice irritates me.

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Awesome book. A must have for any YouTube Creator. Out of the 100 marketing books I have read this one is my favorite. 5 stars!!!

Primal Branding is a Must!

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Star bucks boobs on the "mermaid" (it's a siren btw) and medieval kings hanging bloody sheets outside their doors after their virgin wedding night. Laundry list of big clients he's worked with in the opening salvo of the book. These are some of the things that made me double think the credibility of the content. But this is an older book. 2020 is a different time. I get it. the content and ideas are good. (edit) still working my way through it. the part where the author denigrates teen shorthand internet abreviations like "ttl" and "lol". this book is not aging well. (edit) ok I looked at when this was published. my view may be a bit anachronistic in the sense of imposing my 2020 values on this book. throwing it another star. (edit) finnaly slogged through it. I recommend reading chapters 1,2, 9 and 10 and skipping the filler in the middle.

"boomer humor" +self aggrandizement, but value!

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