WINNER of the 2021 Science Writers and Communicators of Canada Book Award

WINNER of the 2021 Alberta Literary Awards' Wilfrid Eggleston Award for Nonfiction

"Perhaps you, like me, find yourself bewildered by conflicting claims about everything from the food you should eat, to the 'five second rule' if that food falls on the floor, to whether public toilet seats pass along terrifying diseases. Tim Caulfield masterfully, and humorously, walks you through all of the things you’re likely to encounter in a typical day and provides much needed sanity in a world of claims run amok. It also serves as an introduction to critical thinking for those who don’t know how to approach such questions, enabling all of us to make better sense of any new nonsense that comes forward. I devoured it (and it didn’t even fall on the floor).”
—Daniel Levitin, author of Successful Aging and The Organized Mind

“Tim Caulfield gives us an entertaining guide to some of the most entrenched as well as the more recent wellness fads. No one understands the impact of pop culture on health communication better than Caulfield, who is an expert in the marketing of health misinformation and disinformation. He is an entertaining science communicator who understands that fear is a big driver of our headline-driven 24/7 news cycle. Every day we are met with headlines—which often contradict the ones from the previous week—as to how we should be living our lives. Caulfield tackles this confusing clickbait by walking the reader through an imaginary day. His style of communication is effective and easy to understand. And I learned a lot! Read this book—it will vaccinate you against misinformation!”
—Dr. Jen Gunter, renowned gynecologist and author of The Vagina Bible

“This is Tim Caulfield at his best! He takes us on a witty romp through a day’s activities, casting a critical eye on the numerous decisions we routinely make. Should we worry about fluoride in our water, gluten in our food, shaking hands with strangers? Are dietary supplements all they claim to be? How often should we wash our hair, hug our friends or check e-mails? There is always a risk-benefit ratio to consider and Tim is marvelous at digging up the science that tells us when to worry and when to, dammit, relax!”
—Joe Schwarcz, PhD, Director, McGill Office for Science and Society, and author of A Grain of Salt and A Feast of Science