If a chef cooks for an empty house…does anyone appreciate the brilliance of his risotto?

Do you know why your marketing isn’t working? 

Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. 

What’s the difference between marketing and advertising? 

He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. 

You’ll learn: 

• The value of curb appeal
• How to use those expensive marketing tools you’ve bought
• The hidden dangers of Apple Maps and how it’s killing your business
• Financial hints to improve profitability
• Stories of success that will propel you to up your game
• And more 

The chapter "How Black Rifle Coffee Made a Killing from Creating Marketing Snipers" will change the way you think about what’s possible. 

Are you ready to build the successful restaurant or bar you’ve always known was attainable? 

You’ll love this entertaining and honest third book in his restaurant and bar business series, because Erik has been there, and he’s seen it all. Sharpen up your knives and start fixing your marketing. Get it now.