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  • Sales Enablement

  • A Master Framework to Engage, Equip, and Empower a World-Class Sales Force
  • Written by: Byron Matthews, Tamara Schenk
  • Narrated by: Emily Durante
  • Length: 6 hrs and 17 mins
  • 5.0 out of 5 stars (1 rating)

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Sales Enablement

Written by: Byron Matthews, Tamara Schenk
Narrated by: Emily Durante
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Publisher's Summary

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.

Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
©2018 Miller Heiman Group (P)2018 Gildan Media
Small Business & Entrepreneurship Management & Leadership Personal Success Marketing & Sales
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Profile Image for Karla

The blueprint!

A classic for practicing enablement professionals - highly recommended, try to listen and take notes simultaneously.

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