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So You Want to Start a Brewery?

The Lagunitas Story
Written by: Tony Magee
Narrated by: Brett Barry
Length: 7 hrs and 44 mins
5 out of 5 stars (8 ratings)

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Publisher's Summary

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.

In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.

©2012, 2014 Tony Magee (P)2015 Audible Inc.

What members say

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  • D. Bessire
  • 2015-09-18

I did not even like beer before I read this book!

Would you consider the audio edition of So You Want to Start a Brewery? to be better than the print version?

I enjoyed this so much! Don't know why I even started this book. I have no interest in starting a brewery or drinking beer. I am a whiskey & Tequila man. Now I am trying different beers, going to craft beer festivals an loving life. This book has a strange way of reaching out and grabbing your interest and attention. My next vacation I want to go to this brewery in CA. Read it , you will love it and appreciate life a little more. It may cure what "ales" you.

What was one of the most memorable moments of So You Want to Start a Brewery??

Page 1 to the End. Undercover beer is great.

What about Brett Barry’s performance did you like?

I am visually impaired so audio is my life. He was GREAT.

17 of 17 people found this review helpful

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  • Zack
  • 2015-03-07

If you like their beer, you'll like this book

This book is highly reflective of the beer Lagunitas makes. It's not a conformist and not based on any style. It's a bit rambling but overall enjoyable. Interesting addition to the craft beer writing scene.

7 of 7 people found this review helpful

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  • john pollitz
  • 2015-03-19

Great read if you are home brewer with dreams

I enjoyed the candid and realistic inside of starting up brewing company. Tony is very resourceful, no doubt had a vision to pursue his dream, and "it is nice to have friends".

5 of 5 people found this review helpful

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  • Samuel
  • 2015-06-19

Great book

Loved the story and a great narrator. Motivatonal and funny. I would listen to it again definitely one of my favorite books ive ever listened to.

Cheers!

3 of 3 people found this review helpful

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  • Jim
  • 2015-05-16

A man of passion humility and luck!

Tony Magee is it true pioneer and his hard work and dedication to the craft beer industry as far above the rest! this book is an easy listen , full of knowledge passion and goes in great detail of the trials sacrifice and dedication 1 man over came to pursue his dream.

7 of 8 people found this review helpful

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  • Jerry Richard
  • 2018-08-27

good story with even better narration.

Tony McGee's story is interesting in its own right. However it's Brett Barry's narration that really brings it to life and makes it a joy to listen to.

1 of 1 people found this review helpful

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  • Nicholas
  • 2015-10-12

Repetitive and Self Indulgent

I listen to alot of great books; this wasn't one of them. I found it significantly repetitive and self indulgent. I wish I could get a quarter back for everytime the author yammered the words, "I digress". Besides being slightly annoying and erratic I found the author's self love of his own writing/ print and vagueness regarding the actual business back story hard to stomach. I wanted to like this book but ultimately its flavor profile fell flat.

4 of 6 people found this review helpful

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  • Anonymous User
  • 2019-10-06

Meh...

I had higher hopes for this book. He tries so hard to be funny but is not. He often rambles at times about things that are not relevant. While there were a few interesting chapters about financing and brewery equipment, the couple chapters about inspiration for beer label descriptions and the chapter about smoking weed should have never been part of the book. Overall it was average at best as the author clearly knows more about everything than everyone else.

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  • Charlie Parker
  • 2019-07-02

Absolutely awesome!

Favorite audiobook period! Beer, business, humor. Incredible story, and very well narrated! Listened to it 10 time already.

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  • Jami
  • 2019-05-15

Part Memoir, Part Business Story

I found this memoir/business book to be very interesting. I'm interested in craft brewing, although I never heard of Lagunitas before. I enjoyedearning about how this business started and also learning more baout the industry. The author was interesting and his anecdotes were entertaining. I particularly liked hearing about their interesting labels and the difficults that were overcome in order to make this venture successful. I listened to this on audio and the narration was good.