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Social Media Explained (Third Edition)

Marketing Success in the AI Era

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Social Media Explained (Third Edition)

Auteur(s): Mark Schaefer
Narrateur(s): Mark Schaefer
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À propos de cet audio

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into how social media fits into the modern marketing eco-system, including:

  • How social media strategy has dramatically changed. In fact, it's not a strategy at all!
  • Unique insights into the role of content, engagement, and timing
  • Practical ideas to initiate and measure a paid strategy
  • The growing impact of AI on social media effectiveness
  • Insights into measuring results
  • Case studies illustrating social media success
  • Answers to the biggest questions about measurement, organization, and budgeting

This is your marketing path forward. This is Social Media Explained.

©2024 Mark W. Schaefer (P)2024 Mark W. Schaefer Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Entrepreneurship Marketing Marketing et ventes Réussite personnelle Entreprise Marketing numérique Gestion
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Mark has been my goto marketing mentor and guiding light for many years. To hear he’d updated his social media handbook made me buy it immediately. V 3.0 is so timely and contains much needed wisdom and perspective in today’s Ai world. As an agency owner the book gave me a fresh perspective on what’s truly important and relevant in 2024. It’s a great read/listen and an absolute must for anyone wanting to stay relevant on the social web. Congrats maestro on another great work!

Much needed and timely wisdom

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