Savvy companies today know that their success is predicated on innovation and responsiveness. That starts with social connection inside the organization. It starts by placing psychology and sociology above technology. By making work better, not just faster. By creating and growing connectedness. Doing this with intention. That’s what we call social by design.

As the Agile Manifesto-inspired new software development practices and Cluetrain Manifesto challenged dehumanizing marketing approaches. Social by Design looks to shake up the relationship between individuals and their organizations to create stronger and sustained connection in workplaces through better design and greater human understanding supported by technology.

“A fantastic and functional book! Mark and James not only inspire us to think differently about organizational design, but they also provide very clear steps to enable community, collaboration, and sharing. They provide the practical actions we can take to shift focus to our people and their interactions, creating a more social organization and an environment of continuous learning. This is a must read for any leader that wants to ensure their organization flourishes well into the future!” (John Murphy, VP Talent Acquisition, Aspen Dental Management Inc.)