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Surge

Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna

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Surge

Written by: Mike Michalowicz
Narrated by: Mike Michalowicz
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About this listen

To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.

In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After listening to his from-the-trenches stories and no-nonsense approach you'll realize you don't need to wait for a lucky break. You can make it yourself.

©2016 Michael Michalowicz (P)2016 Michael Michalowicz Management & Leadership Marketing Marketing & Sales Personal Success Business Management Leadership Career
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This book is full of useful knowledge and easy to implement. If your an entrepreneur and looking at dominating your industry, then this is a must read.

Very Insightful

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From my own observations, and a lifetime of business experience I know the principles abd ideas Mike proposes/ explain are very realistic. Although I wished I’d applied them decades ago, I also appreciate the principle of: Better late than never.
I’ve already discussed some of Mike’s suggestions with an accounting/ bookkeeping client, who was were receptive.
Yes, Mike, I will work towards eliminating entrepreneurial poverty, my own, and one client at a time.

Invaluable principles - eager to apply and share

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