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Talk Triggers

The Complete Guide to Creating Customers with Word-of-Mouth

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 Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.

Talk Triggers contains:
  • Proprietary research into why and how customers talk
  • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses
  • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
  • Surprises in the text that are (of course) word of mouth propellants

    • Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.

    Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.     Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Gestion et leadership Marketing Marketing et ventes Prévision et planification stratégique Réussite personnelle Entreprise Direction Gestion Customer Marketing
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    great insights with great case studies, highly recommended. Regardless of your industry, this book that help your company stand out.

    Must read for marketer's

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    Well presented with online resources to compliment the content presented. You will enjoy the stories and be able to apply the lessons in your business!

    great real life stories and materials!

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    I heard this book promoted on a podcast and the examples the author gave were so interesting. I figured the book would have a lot more examples which would spark ideas for my business.

    Turns out, all the good examples were given for free on podcasts and the book is pretty meh. There’s a lot of fluff. The book should just be a blog post.

    The only actionable thing I got was to map your customer journey and look for different points along that journey where you can do something above and beyond expectations.

    Not worth the time and money.

    Meh, a lot of fluff

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