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The 22 Immutable Laws of Branding

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The 22 Immutable Laws of Branding

Auteur(s): Al Ries, Laura Ries
Narrateur(s): David Drummond
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This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers Commerce électronique Comportement des consommateurs et étude de marché Gestion et leadership International Marketing Marketing et ventes Réussite personnelle Commerce Droit Direction Entreprise Carrière Publicité
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This is an excellent book on branding.

Also let’s you avoid buying generic website names.

Totally counterintuitive but correct.

Must read

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The book has greatt concepts and great ideas. But after the first 22 laws. its super out dated. Half the time its talking about how the internet wont change much. But as we can see the internet has changed the world.

with that being said i still recommend listening/reading it. because it gives you examples of what has happened in the past and we can see trends still going.

Outdated

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A bit dated, hilarious predictions of Amazon. Good principles (some). Not to be taken too seriously though.

Not relevant, good for a laugh

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