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The 22 Immutable Laws of Marketing

Written by: Al Ries, Jack Trout
Narrated by: Al Ries, Jack Trout
Length: 1 hr and 29 mins
5 out of 5 stars (1 rating)

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Publisher's Summary

The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field.
(P) and ©1994 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers

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  • Overall
    5 out of 5 stars
  • Z
  • 2005-08-23

Outstanding book

This is a fantastic book for anyone interested in marketing. The format is 22 rules, alternately spoken by each of the authors.

Full of great insights and interesting stories about marketing campaigns of various companies that succeeded and failed. It does however show it's age a bit in some of the examples, being nearly ten years old, but that doesn't take away from the value of the book.

Highly recommend for anyone thinking in business or thinking of starting one. Even if you're not in business, the anectdotes and stories will be interesting to most people none the less.

12 of 13 people found this review helpful

  • Overall
    2 out of 5 stars
  • E. Smakman
  • Netherlands
  • 2010-03-16

just a list

To be expected, 22 laws is a listing of 22 laws, one at a time. Each is ok-ish, but nothing more than that if you have a business or marketing degree. It is old and although not outdated, has lost most of its sparkle. Get the 2-page outline of the 22 laws instead and you know it all.

3 of 3 people found this review helpful

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  • Kate
  • Strawberry Hills, Australia
  • 2011-11-14

Boring and needs updating

This is a rehash of very old stuff. If you are to put books on audible then you are beholden to your audience to be across anything new on the topic.

1 of 1 people found this review helpful

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  • Ryan Elewaut
  • 2018-09-15

Excellent resource

Written by two of the masters in the subject. Very applicable to the smallest start ups to the largest multi-nationals... which is nearly impossible to find such a universal presentation for such a wide audience.

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  • Dr. Darryl
  • Rialto, CA United States
  • 2018-01-08

Great tips

Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies

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  • Kobalt Books Ent
  • Philadelphia, PA
  • 2018-01-02

Direct and to the point!

This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.

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  • Chiranjivi
  • San Jose, CA USA
  • 2017-12-29

awesome and better then the full version.

I like the emotion in the authors voice more interesting. The full version is rather boring

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  • Michael J. Sovie
  • 2016-05-23

outdated content

old examples undermine the content. hard to keep going, needs a total refresh. skip this one

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  • Anthony
  • 2016-03-15

A Trump bashing good time

Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.

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  • Corey
  • 2015-06-26

Must Read for Business Enthuisiasts

Must have facts brilliantly compiled and bound (recorded). Defiantly worth going through many times to learn inside and out.