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The 22 Immutable Laws of Marketing
- Narrated by: Al Ries, Jack Trout
- Length: 1 hr and 29 mins
- Abridged Audiobook
- Categories: Business & Careers, Management & Leadership
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Publisher's Summary
What listeners say about The 22 Immutable Laws of Marketing
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 2021-03-31
Dated but valid
While most of the examples are decades old, the lessons are very valid. A must read for anyone involved in sales or marketing.
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- Z
- 2005-08-23
Outstanding book
This is a fantastic book for anyone interested in marketing. The format is 22 rules, alternately spoken by each of the authors.
Full of great insights and interesting stories about marketing campaigns of various companies that succeeded and failed. It does however show it's age a bit in some of the examples, being nearly ten years old, but that doesn't take away from the value of the book.
Highly recommend for anyone thinking in business or thinking of starting one. Even if you're not in business, the anectdotes and stories will be interesting to most people none the less.
12 people found this helpful
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- E. Smakman
- 2010-03-16
just a list
To be expected, 22 laws is a listing of 22 laws, one at a time. Each is ok-ish, but nothing more than that if you have a business or marketing degree. It is old and although not outdated, has lost most of its sparkle. Get the 2-page outline of the 22 laws instead and you know it all.
4 people found this helpful
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- Dr. Darryl
- 2018-01-08
Great tips
Succinct, thoughtful, and thought provoking. I would highly Recommend it for developing new marketing strategies
1 person found this helpful
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- Darnell
- 2018-01-02
Direct and to the point!
This book contained practical yet fundamental laws that I've never considered when positioning my products in the marketplace.
1 person found this helpful
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- Chiranjivi
- 2017-12-29
awesome and better then the full version.
I like the emotion in the authors voice more interesting. The full version is rather boring
1 person found this helpful
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- Michael J. Sovie
- 2016-05-23
outdated content
old examples undermine the content. hard to keep going, needs a total refresh. skip this one
1 person found this helpful
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- Kate
- 2011-11-14
Boring and needs updating
This is a rehash of very old stuff. If you are to put books on audible then you are beholden to your audience to be across anything new on the topic.
1 person found this helpful
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- Ryan Elewaut
- 2018-09-15
Excellent resource
Written by two of the masters in the subject. Very applicable to the smallest start ups to the largest multi-nationals... which is nearly impossible to find such a universal presentation for such a wide audience.
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- Anthony
- 2016-03-15
A Trump bashing good time
Whilst listening to this book for work, I was transported to another time. A time of New Coke, IBM, and a Donald Trump 1.4 billion dollars in debt. Generally fun to listen to, and filled with us full information.
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- Corey
- 2015-06-26
Must Read for Business Enthuisiasts
Must have facts brilliantly compiled and bound (recorded). Defiantly worth going through many times to learn inside and out.