Listen free for 30 days

1 credit a month, good for any title to download and keep.
The Plus Catalogue—listen all you want to thousands of Audible Originals, podcasts, and audiobooks.
$14.95 a month plus applicable taxes after 30 day trial. Cancel anytime.
The Age of Persuasion cover art

The Age of Persuasion

Written by: Terry O'Reilly,Mike Tennant
Narrated by: Terry O'Reilly
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $31.58

Buy Now for $31.58

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite, and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining - and eye-opening - insider's look at the ever-expanding world of marketing. 

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

©2010 Terry O'Reilly and Mike Tennant (P)2020 Knopf Canada

What the critics say

"A terrific look into how advertising, marketing, and culture are all inexorably intertwined. A great read for anyone interested in branding...a must read for any student of advertising." (Rick Boyko, Director of the Virginia Commonwealth University Brandcenter, Ex-Chief Creative Officer, Ogilvy North America)

"If there's one brand that advertising has failed miserably at making people understand, it's advertising itself. This book goes a long way in correcting that, now if they could only do the same for car dealers." (Bob Kuperman, former President and Chief Executive, DDB Worldwide, New York division)

"Language is art. Advertising is art. Terry O'Reilly and Mike Tennant really deliver on that in this book. The Age of Persuasion made me stop, think, and realize that everything we do as marketers (day in and day out) can matter...and should be better. Because, in the end, advertising is not just about persuasion. It's about the stories we tell and how they connect with real people and what those real people do with those stories. The Age of Persuasion is one of those great stories." (Mitch Joel, President of Twist Image and author of Six Pixels of Separation)

More from the same

What listeners say about The Age of Persuasion

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    25
  • 4 Stars
    10
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    27
  • 4 Stars
    2
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    23
  • 4 Stars
    7
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Wisdom to my ears

Terry shares his marketing knowledge through great story telling and sometimes humorous scenarios. It's 10 hours and 24 minutes of interesting and eye opening realities of the age of persuasion that we live within. Is my review a review or is it an advertisement for the audiobook? You never know when you are under the influence.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great as Terry gets

Great information, even though written a decade, very relevant. I enjoy the podcasts and love the books.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent

If you like any of Terry O’Reilly’s radio programs/ podcasts or other books (or you’ve never listened to them), you’ll really enjoy this. If you hate his other work, I just don’t know what to say about your taste.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Definitely worth the listen

Love Terry’s story telling... interesting tales in his unforgettable tone and just a touch of sarcasm ... it was just what I expected and better!