Listen free for 30 days
-
The Age of Persuasion
- How Marketing Ate Our Culture
- Narrated by: Terry O'Reilly
- Length: 10 hrs and 24 mins
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $33.34
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Buy it with
-
This I Know
- Marketing Lessons from Under the Influence
- Written by: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
-
So good I am buying the hard copy too
- By kw on 2018-03-12
Written by: Terry O'Reilly
-
My Best Mistake
- Epic Fails and Silver Linings
- Written by: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake.
-
-
loved it
- By diana on 2023-01-25
Written by: Terry O'Reilly
-
Marketing 5.0
- Technology for Humanity
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
-
everything you need to know to crack a job intervi
- By Rodrigo M. on 2023-05-07
Written by: Philip Kotler, and others
-
Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Written by: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
-
-
It's a good one
- By Mr Harries on 2020-02-21
Written by: Claire Diaz-Ortiz, and others
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
-
Rory Sutherland's narration is truly special
- By Shane Duquette on 2020-04-29
Written by: Rory Sutherland
-
All over the Map
- Rambles and Ruminations from the Canadian Road
- Written by: Ron James
- Narrated by: Ron James
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
His legion of fans - the ones who ensure his every show the length and breadth of Canada is sold out - recognize Ron James as one of the great stand-ups of his generation. His seemingly improvisational flights of fancy - no two shows are ever the same - are crammed with inventive phrase-making, feature a vocabulary Donald Trump could only fantasize about and put every word into the service of uproarious comedy. In All over the Map, Ron has brilliantly captured the voice that has enthralled millions on stage and screen.
-
-
Absolutely brilliant!
- By Amazon Customer on 2021-11-20
Written by: Ron James
-
This I Know
- Marketing Lessons from Under the Influence
- Written by: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
-
So good I am buying the hard copy too
- By kw on 2018-03-12
Written by: Terry O'Reilly
-
My Best Mistake
- Epic Fails and Silver Linings
- Written by: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake.
-
-
loved it
- By diana on 2023-01-25
Written by: Terry O'Reilly
-
Marketing 5.0
- Technology for Humanity
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
-
everything you need to know to crack a job intervi
- By Rodrigo M. on 2023-05-07
Written by: Philip Kotler, and others
-
Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Written by: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
-
-
It's a good one
- By Mr Harries on 2020-02-21
Written by: Claire Diaz-Ortiz, and others
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
-
Rory Sutherland's narration is truly special
- By Shane Duquette on 2020-04-29
Written by: Rory Sutherland
-
All over the Map
- Rambles and Ruminations from the Canadian Road
- Written by: Ron James
- Narrated by: Ron James
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
His legion of fans - the ones who ensure his every show the length and breadth of Canada is sold out - recognize Ron James as one of the great stand-ups of his generation. His seemingly improvisational flights of fancy - no two shows are ever the same - are crammed with inventive phrase-making, feature a vocabulary Donald Trump could only fantasize about and put every word into the service of uproarious comedy. In All over the Map, Ron has brilliantly captured the voice that has enthralled millions on stage and screen.
-
-
Absolutely brilliant!
- By Amazon Customer on 2021-11-20
Written by: Ron James
Publisher's Summary
The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.
Witty, erudite, and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining - and eye-opening - insider's look at the ever-expanding world of marketing.
The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.
What the critics say
"A terrific look into how advertising, marketing, and culture are all inexorably intertwined. A great read for anyone interested in branding...a must read for any student of advertising." (Rick Boyko, Director of the Virginia Commonwealth University Brandcenter, Ex-Chief Creative Officer, Ogilvy North America)
"If there's one brand that advertising has failed miserably at making people understand, it's advertising itself. This book goes a long way in correcting that, now if they could only do the same for car dealers." (Bob Kuperman, former President and Chief Executive, DDB Worldwide, New York division)
"Language is art. Advertising is art. Terry O'Reilly and Mike Tennant really deliver on that in this book. The Age of Persuasion made me stop, think, and realize that everything we do as marketers (day in and day out) can matter...and should be better. Because, in the end, advertising is not just about persuasion. It's about the stories we tell and how they connect with real people and what those real people do with those stories. The Age of Persuasion is one of those great stories." (Mitch Joel, President of Twist Image and author of Six Pixels of Separation)
More from the same
Author:
Narrator:
What listeners say about The Age of Persuasion
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- James O'Connor
- 2020-02-28
Wisdom to my ears
Terry shares his marketing knowledge through great story telling and sometimes humorous scenarios. It's 10 hours and 24 minutes of interesting and eye opening realities of the age of persuasion that we live within. Is my review a review or is it an advertisement for the audiobook? You never know when you are under the influence.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall
-
Performance
-
Story
- Nancy Murphy
- 2021-03-11
Definitely worth the listen
Love Terry’s story telling... interesting tales in his unforgettable tone and just a touch of sarcasm ... it was just what I expected and better!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- SJW2015
- 2022-03-27
Great as Terry gets
Great information, even though written a decade, very relevant. I enjoy the podcasts and love the books.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Lexloco
- 2022-01-21
Excellent
If you like any of Terry O’Reilly’s radio programs/ podcasts or other books (or you’ve never listened to them), you’ll really enjoy this. If you hate his other work, I just don’t know what to say about your taste.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story

- Anonymous User
- 2023-08-27
Great
Who knew advertising was so interesting?
Terry and crew did and the delivered a great story.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!