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The Age of Persuasion

How Marketing Ate Our Culture

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The Age of Persuasion

Written by: Terry O'Reilly, Mike Tennant
Narrated by: Terry O'Reilly
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About this listen

 The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.

The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube. Consumer Behaviour & Market Research Marketing & Sales Media Studies Personal Success Psychology Psychology & Mental Health Social Sciences Advertising Marketing Witty
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Love Terry’s story telling... interesting tales in his unforgettable tone and just a touch of sarcasm ... it was just what I expected and better!

Definitely worth the listen

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Terry shares his marketing knowledge through great story telling and sometimes humorous scenarios. It's 10 hours and 24 minutes of interesting and eye opening realities of the age of persuasion that we live within. Is my review a review or is it an advertisement for the audiobook? You never know when you are under the influence.

Wisdom to my ears

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If you like any of Terry O’Reilly’s radio programs/ podcasts or other books (or you’ve never listened to them), you’ll really enjoy this. If you hate his other work, I just don’t know what to say about your taste.

Excellent

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Great information, even though written a decade, very relevant. I enjoy the podcasts and love the books.

Great as Terry gets

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I found it less entertaining than his other books. this one, like I guess most of them are set up like a university course on marketing. decent examples and stories taken from the radio series. I guess the biggest problem I had is it didn't really cover any new ground and it's done in a less entertaining style. I'm a big fan of the radio show, which now I guess is really just a podcast cuz I haven't seen radio in years.

more set up like a course.

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