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  • The All New Don't Think of an Elephant!

  • Know Your Values and Frame the Debate
  • Written by: George Lakoff
  • Narrated by: Chris Sorenson
  • Length: 6 hrs and 50 mins
  • 4.5 out of 5 stars (10 ratings)

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The All New Don't Think of an Elephant! cover art

The All New Don't Think of an Elephant!

Written by: George Lakoff
Narrated by: Chris Sorenson
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Publisher's Summary

Since it became an international best-seller in 2004, Don't Think of an Elephant! has been the definitive handbook for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. Completely revised and updated to tackle today’s issues, the 10th-anniversary edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides listeners on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples’ lives? Whether you answer yes or no, the insights in Don’t Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.

©2014 George Lakoff (P)2014 Recorded Books

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had to stop listining. it starts out very good with Framing and talk of how to change with different framing. I guess in my opinion he moves into his "opinions and he didnt change me. I am in one of the business he says is causing climate change. his liberal inaccurate views eventually made me stop listining. couldnt get through it.

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