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The Alter Ego Effect

Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass
Written by: Todd Herman
Narrated by: Todd Herman
Length: 7 hrs and 2 mins
5 out of 5 stars (5 ratings)
Price: CDN$ 30.01
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Publisher's Summary

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you unleashing your potential: you. There’s also one person who can move you out of the way so you can perform at your peak. 

That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. 

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field. 

In this transformative guide, Herman teaches you how to create and control an alter ego like Bo - and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick - putting on a pair of glasses - he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect is not about creating a false mask - it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Todd Herman (P)2019 HarperCollins Publishers

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Permission To Be My Best

I’ve had this audiobook feeding my mind since I woke up this morning and all I can say is WOW. Todd has shown me how to unlock my own super power, and does so in a way that makes it hard to turn this book off! Also, the fact that Todd himself is narrating it makes a HUGE difference in how my mind receives this information. Todd, thank you for this transformational masterpiece.

1 of 1 people found this review helpful

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  • Kat and Dogs
  • Trophy Club, TX
  • 2019-02-07

Want to slay your dragons? Here’s how

LOVE this audiobook! If you have ever been plagued by imposter syndrome or let the little voice in your head convince you not to follow your dreams, this is the book for you! Or if you are a competitor looking to gain a performance edge, yep, it can help you too (whatever your “field of play” might be).

Todd Herman’s depth and breath of experience and research related to the mental game and how alter egos can enhance performance is phenomenal. This is not your typical personal development book filled with theories or the author’s personal story (I can do you can too) or just motivational nonsense that isn’t actionable.

This book is a “playbook” of the why, what and how of alter egos with lots of real life examples from sports, business, celeb and every day people.

Todd reads this himself - and I enjoyed listening to it. Having the audiobook version as well as the Kindle version allowed me to also use whispersync for an “immersive reading” experience.

I plan to both listen and read it again- and have already seen the impact of a quick and dirty creation of one alter ego which I then took for a “test drive” using some of the exercises in the book and saw how powerful it could be.

Note: this is NOT a “fake it until you make it” technique. It is a way to leverage and access your existing “superpowers” when you need them most - to be your “heroic self” on your most important field of play.

Highly recommended!!!!

4 of 5 people found this review helpful

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  • Jose Galvan
  • 2019-02-06

Real and proven tools to transform your life

Real & no BS tools to help you perform better in life and achieve greatness. There are many books out there that speak about High Performance and how to improve your life. However, this book is based on real experiences, from someone who has been on the playing field for many years and has proven results, working with athletes, entrepreneurs and successful people. If you want to transform any area of your life, don´t waste your time and get this book, it will be worth every cent.

3 of 5 people found this review helpful

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  • Diane
  • 2019-02-14

Life Changing

This book is one of the best books I ever read. It is a road map to living your best. Thanks Todd for bringing your work to us. You are going to change lives with giving this information. It's a game changer.

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  • Jimmy Parent Jr.
  • 2019-02-09

How my alter ego made me $1.2 million dollars...

I love this book.

You tired of living a sickly pathetic life?

Let your alter ego do it for you.

...and like Todd's examples, I've been using alter egos to run my life for the last few years.

Now this book taught me how to make my alter egos strong as a steroid pumped Russian bull.

Because if you can't do it...

...your alter ego will do it for you.

Buy this book now.

1 of 2 people found this review helpful

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  • Rachel L
  • 2019-02-05

Harness the power of your creative imagination!

The power of the Alter Ego Effect is brilliantly captured in this book. Todd Herman talks through how to harnesd the power of your creative imagination so you can, within minutes, start to shape a narrative about you that serves you.

As an athlete I've unknowningly used Alter Egos for years to perform on the hockey field. But by consciously going through Todd's Alter Ego process I've been able to launch a successful podcast, start a coaching practice and push myself outside my comfort zone. This has helped me achieve goals that I had forever though were just "good ideas".

I'd highly encourage you to listen in close and use Todd's principles to pull out the YOU whose capable of greatness.. whatever your Field of Play.

2 of 4 people found this review helpful

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  • James
  • 2019-02-08

Good concept but...

The alter ego is a good concept and I am a believer. However, I found that there was a lot of unnecessary, superfluous information that made the book much longer than it had to be. In summary, if you need the confidence to start a business or present in front of your peers (just a couple of many examples), develop the necessary skills (or focus on your existing skills, interests, values) and assume the persona or alter ego, and pretend you are that person and research demonstrates that you will perform better. For the most part, that’s the book.

3 of 7 people found this review helpful

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  • Monicka Clio Sakki
  • 2019-02-05

Inspiring. Applicable. Solid. Game changer.

Nothing like having Todd Herman in your ears to help you achieve more. This book is surprisingly deep, creative and fun!! The narration is SO GOOD, you will want to listen to this again and again.
This book can also help you incredibly with Parenting.

1 of 3 people found this review helpful