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The Attention Merchants

The Epic Scramble to Get Inside Our Heads

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The Attention Merchants

Auteur(s): Tim Wu
Narrateur(s): Marc Cashman
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 From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago.

“A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention…We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.”
—Tom Vanderbilt, The New Republic

“An erudite, energizing, outraging, funny and thorough history…A devastating critique of ad tech as it stands today, transforming "don't be evil" into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily beat, and I learned a lot from Attention Merchants.”
—Cory Doctorow, BoingBoing

“Illuminating.”
—Jacob Weisberg, The New York Review of Books Culture populaire Marketing Marketing et ventes Réussite personnelle Sciences sociales Publicité Socialisme Capitalisme Drôle Entreprise Technologie
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this is a really important book. I found that it started slowly and took awhile to really get into. Once he got to the middle of the 20th century it really picked up. it ends talking about the digital age and how our attention is being harvested . the biggest culprit in this are 'free' services that harvest your data and sell it to advertisers. definitely recommended reading.

important reading

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The book is astonishingly informative. It recounts the history of advertising, from it's birth to now, and the various strategies that have been used to unwittingly steal our attention. Recommended for anyone who wishes to understand the world we live in

Super Interesting

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