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The B Corp Handbook, Second Edition

How You Can Use Business as a Force for Good

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The B Corp Handbook, Second Edition

Auteur(s): Ryan Honeyman, Tiffany Jana
Narrateur(s): Janina Edwards
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B Corps are part of a global movement of more than 2,700 companies in 60 countries - like Patagonia, Ben & Jerry’s, Kickstarter, Danone North America, and Eileen Fisher - that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This audiobook is the authoritative guide to the what, why, and how of B Corp certification.

Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of more than 200 B Corps from around the world to get their insights on becoming a certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation - it must be a core value for any company that aspires to make money and make a difference.

While this audiobook is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

©2019 Ryan Honeyman and Tiffany Jana (P)2019 Ryan Honeyman and Tiffany Jana
Comportement organisationnel et travail Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing et ventes Entreprise Gestion Direction Marketing Capitalisme
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