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The Brand Mapping Strategy

Design, Build, and Accelerate Your Brand

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The Brand Mapping Strategy

Written by: Karen Tiber Leland
Narrated by: Karen Tiber Leland
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If you don't define your brand, someone else will define it for you

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.

The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Listeners will be able to: develop an overall blueprint for their brand using the Brand Mapping Process®; determine which online tactics (and in what combination) will work for their brand; expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large; become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation; leverage content effectively and efficiently to build their brand; and develop a marketing and social media strategy using the right platform.

©2016 Entrepreneur Media, Inc. (P)2020 Gildan Media Entrepreneurship Marketing Marketing & Sales Personal Success Small Business & Entrepreneurship Business Design Strategy
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This was an odd book. I felt like the author was all over the place and missed the mark. On one hand she's giving tips to CEO's to prepare for their interviews on CNN, and the next she's telling us why a website is important. If someone is a CEO, has investors, and is preparing for the Oprah show, I'm pretty sure they know that a website is important.

Half the book is so basic, it explains how to take a picture of yourself for a profile picture, and why cancelling a meeting at the last minute is a no no, followed by how to hire a PR firm and why creating a cohesive brand strategy for your marketing team of your fortune 500 company is important.

There wasn't much for a middle ground, and there's nothing new in this book. It was often repetitive, and if you have common sense, have watched a YouTube vifeo on marketing, you'll find this book a bore.

The Brand Mapping Strategy is all over the map.

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