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  • The Challenge of Choice

  • ... How to Make A "Good" Decision When It REALLY Matters!
  • Written by: Richard Fast
  • Narrated by: Richard Fast
  • Length: 8 hrs and 19 mins

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The Challenge of Choice

Written by: Richard Fast
Narrated by: Richard Fast
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Publisher's Summary

Have you ever made an important decision with total confidence, only to see it become a complete disaster? Or perhaps you’ve made a critical decision in haste, hoping things would work out?

Why do we frequently make crucial decisions based on false confidence and wishful thinking? … because the human brain makes many time-saving assumptions to navigate our modern world, resulting in faulty insights and delusional beliefs without the slightest awareness from our conscious self.

Surprisingly (or not), everyone is susceptible to making bad decisions, regardless of our intelligence, I.Q., or level of education, because we all mistake “feeling right” with “being right,” resulting in decisions that are irrationally void of logic and reason.

This book will challenge the way you think about making critical decisions by taking you on a fascinating journey into the inner workings of the human mind. Through quizzes, exercises, and many real-world examples, you will discover how your decisions are really made and why you can be most vulnerable to decisional error, precisely when your confidence is at its highest. You’ll see how you can easily detect and overcome the common cognitive illusions that inevitably lead to poor choices and bad judgment. When it comes to making critical decisions, most people assume they won’t know if they’ve made a “good” decision until they see the outcome, but this line of thinking is entirely backward. If you cannot make a critical decision with 100% confidence before you know the outcome, then it’s NOT decision-making – it’s hoping, gambling and wishful thinking!

When you understand how your mind really works (it’s not how you think), you will develop the discipline to follow this book’s simple decision-making formula – and that means making those critical, potentially life-changing decisions with confidence and absolute certainty.

©2023 Richard Fast (P)2023 Richard Fast

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