Listen free for 30 days

  • The Creative Curve

  • How to Develop the Right Idea, at the Right Time
  • Written by: Allen Gannett
  • Narrated by: Allen Gannett
  • Length: 7 hrs and 9 mins
  • 4.7 out of 5 stars (18 ratings)

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
The Creative Curve cover art

The Creative Curve

Written by: Allen Gannett
Narrated by: Allen Gannett
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $30.70

Buy Now for $30.70

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen to the founder of Reddit, from the chief content officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievements.

©2018 Allen Gannett (P)2018 Random House Audio

What the critics say

"Gannett offers the ideal balance of valuable instruction, accessible writing, and refreshing stories, providing tangible evidence that the creative process he advocates actually works for businesspeople." (Publishers Weekly)

"A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits." (Seth Godin, author of Linchpin)

“To anyone who thinks they are uninspired, stifled, or creatively infertile...this book is for you. Allen Gannett shows that you aren't truly any of those things. You're just doing it wrong.” (Ann Handley, best-selling author of Everybody Writes)

What listeners say about The Creative Curve

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    2
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    9
  • 4 Stars
    4
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Brilliant insights for any creative professional

Debunking the myth of the elusive light bulb moment. This book could also be named: How to create your own 'light bulb moments' for dummies.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
  • KM
  • 2018-09-19

Good framework for thinking about creativity

Well researched, written, and read overview of the concept of "creativity" . The author details a framework in which to talk about creativity that is useful for adding some method to the presumed "madness" that is often associated with the creative process.

A great first book from a very young author - looking forward to more from him in the future.

#Audible1

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!