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The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

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The Culture Code

Auteur(s): Clotaire Rapaille
Narrateur(s): Barrett Whitener
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À propos de cet audio

 Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.

Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.

©2006 Clotaire Rapaille (P)2007 Gildan Media Corp Anthropologie Comportement des consommateurs et étude de marché Comportement organisationnel et travail Culture populaire Marketing Marketing et ventes Réussite personnelle Sciences sociales Entreprise
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Really interesting ideas about the unique nature culture around the world and the challenges of understanding the culture code across geographic boundaries.

Great concepts

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