In turns beloved and reviled, twentieth century art, painter, filmmaker, and designer Salvador Dali set Europe and the United States ablaze with his uncompromising genius, sexual sadism, and flirtations with megalomania. His shocking behavior and work frequently alienated critics; his views were so outrageous, even prominent Surrealists tried to ostracize him. Still, every morning he experienced "an exquisite joy—the joy of being Salvador Dali," and, through a remarkable talent that invited bewilderment, anger, and adoration, rose to unprecedented levels of fame—forever shifting the landscape of the art world and the nature of celebrity itself.

In this stunning volume, noted art historians Jean-Pierre Isbouts and Christopher Heath Brown discuss the historical, social, and political conditions that shaped Dali's work, identify the impact of Modern as well as Old Master art, and present an unflinching view of the master's personal relationships and motivations. With their deeply compelling narrative, Isbouts and Brown uncover how Dali's visual wit and enduring cult of personality still impacts fashion, literature, and art, from Andy Warhol to Lady Gaga, and seeks to answer why, in an age of shock and awe, Dali's art still manages to distress, perplex, and entertain.