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The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It
Written by: Michael E. Gerber
Narrated by: Michael E. Gerber
Length: 8 hrs and 5 mins
4.5 out of 5 stars (181 ratings)

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Publisher's Summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
©1955, 2001, 2003, 2004 Michael E. Gerber (P)2004 HarperCollins Publishers, Inc.

What the critics say

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

What members say

Average Customer Ratings

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  • AJ
  • 2019-05-18

Really really cheesy

In my opinion it’s incredibly cheesy!
Basically it’s a STORY!
If your interested in story that is unless and does not provide any sort of education give this book a listen

2 of 2 people found this review helpful

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No question that every business owner should read

Absolutely loved it.
Eye opening
Makes perfect sense
Will definitely listen again and buy hard copy

  • Overall
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can't wait to get started

great information that I look forward to applying to my new business. Michael knows what he's talking about

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Creating Systems and Structure

As your knowledge expands so does the depth of this book. Building systems and intent for the knowledge you acquire is crucial to success. Have an idea? Test it, but also document your results. Then implement and keep reworking until you've perfected your system.

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Must ready for anyone running a small business!

This is a must-read for anyone running a small business whether you just starting out or you've been running it for five plus years.
it's a fantastic framework for turning your business into your dream business.

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    5 out of 5 stars
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A great read for any Entrepreneurs

This book gives a practical summary of the typical evolution of an entrepreneur and the challenges they face...best of all it gives the solutions to those challenges as well!

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pure gold

this is a must read for all small business owners!! it will save your dream! literally. this book is a must not miss.

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Yes I Can Do It!

Fabulous point by point follow-able advice. A little hard to take - but definitely a route to success!

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Opening a business? Read this first.

Read it three times. Maybe four.

Read it until you stop saying the phrase "yeah, but" after you read it.

Read it again.

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Overall a must have

Every business person or wanna-be business person should be forced to listen to/read this. A little mushy in parts but the gems make it worth it.

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  • Stephanie
  • 2005-06-20

A must have business book.

I was going into this book with apprehension, a fear that this was yet another "I'll show you how it is done and you will live a great life forever". But I decided to buck the critic on audible who said it was awful and got it. Well I was surprised. It gives you the basics on running a business, a department, or anything...really. It shows you some of the obvious things that you never think about and then allows you to expand on them for yourself. It's a book that I have read a number of times...well listened to, but the first that I took notes on. E-Myth Mastery is next.

19 of 19 people found this review helpful

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    5 out of 5 stars
  • Christine
  • 2008-09-17

Saved my Life

I am a small business owner just like the woman he describes in the book. After listening for 20 minutes I felt hope for my business, by the end of the book I had a plan in action to turn that hope into prosperity. This book saved my business and my sanity.

74 of 78 people found this review helpful

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    4 out of 5 stars
  • Anonymous User
  • 2010-01-07

E-Myth Revisited Review

Excellent read and recommend listening to it once a year. Challenges small business owners to work yourself out of your job and to delegate. In order to build a self sufficient company with total freedom, one must develop systems that the "least" qualified employee in your organization can follow. It's all about the SYSTEMS in your company.

27 of 28 people found this review helpful

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    5 out of 5 stars
  • Christopher
  • 2009-02-15

Life Changing, I Gotta Say

I had heard about this book for years, but Gerber's writing style, with its endless dependent clauses, bothered me. However, when I got the audio book, and heard him reading it, and got the way it was meant to be taken in, I got it.

This book has radically helped me in the past month and a half since I read it, and dramatically changed how I look at my (*CURRENTLY*) one-person business. I cannot recommend this book enough to those of you who started a small business without any entrepreneurial training or experience.

44 of 47 people found this review helpful

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    5 out of 5 stars
  • Chanon
  • 2005-04-28

Must have/Life changing book

This book was *very* good. It's perfect for people who want to start a business. The author's narration was easy to listen to and really made the listening experience enjoyable.

20 of 21 people found this review helpful

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    5 out of 5 stars
  • Amaraa
  • 2007-08-14

Wow! Does this guy know me?

I couldn't believe this book. It seemed like the author had a hidden camera into my life and my business. He knew everything about me! As he went through the stages of a new business, it was like as if he were telling my life story. His suggestions were timely and relevant. His methods were clear and easy to follow. I found this book to be particularly exciting and motivational. He reawakened the vitality in me that I had when I initially started my business. And most importantly, this book made me realize that my business ups and downs were not unique, and gave me hope that there was a way out. This is a perfect read for someone in the small, then big, then small again place in their business. However, I imagine it is relevant at any point in the growth of a small business. Hopefully you will read this book early so you can avoid some of the pitfalls he describes and I have already experienced. This is a MUST READ for any small business owner.

9 of 9 people found this review helpful

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  • nosirrom
  • 2016-10-30

Disappointed

The author seems to engage in a lot of dramatic storytelling instead of providing straightforward advice with concrete evidence of why it works.

7 of 7 people found this review helpful

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    4 out of 5 stars
  • Happy Grass-fed Beef Farmer
  • 2008-10-30

Ideas to build a life, not just a business

This book is helping me understand how a clear vision for my life and new business will help me accommodate changing markets, staff roll over, and evolving partnerships. E-Myth has changd my perspective and goal -- to develop an enterprise with a clear mission, and to plan this business to thrive without me.

15 of 16 people found this review helpful

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    5 out of 5 stars
  • Mike
  • 2006-12-15

My $0.02

Maybe I just hit this one at just the right time, but this has been the BEST marketing book that I have "read", EVER. Yep, the pace is a bit slow but It takes some time to soak up ideas as big as the ones in this book. Any quicker and things might get missed. Just one simple idea in this book is worth what I have paid for my entire Audible membership!

6 of 6 people found this review helpful

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  • Amazon Customer
  • 2018-05-13

Story book for small business owners

More of a story book than a business book for small business owners or aspiring business owners. Sound business principles explained in a romanticized fashion. Author is very repetitive, uses the same phrases over and over in an often annoying manner.

5 of 5 people found this review helpful

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  • Anonymous User
  • 2019-07-11

Stimutale the dream

E-Myth audiobook has the incredible power to fuel the dream and help you build the foundation of it in your mind !
It helps to build confidence about how to handle a business and it will sure help me to respond to day to day challenges.
Thanks !