Get a free audiobook

The Influential Mind

What the Brain Reveals About Our Power to Change Others
Written by: Tali Sharot
Narrated by: Xe Sands
Length: 5 hrs and 24 mins
4 out of 5 stars (12 ratings)

CDN$ 14.95/month after 30 days. Cancel anytime.

Publisher's Summary

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls and how an attempt to change beliefs and actions is successful when it is well matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data, and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics, and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Tali Sharot (P)2017 Macmillan Audio

What members say

Average Customer Ratings

Overall

  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Story

  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
No reviews are available
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • D. Chartier
  • Chicago, IL USA
  • 2017-11-27

Extremely helpful

Terrific insight-to-weight ratio. Considering buying print copy to use as a reference. Very highly recommended.

3 of 3 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Jesse
  • 2018-07-15

Outstanding Book (mostly)

If you are human and live around humans (including yourself) you should read this book. I would argue that it isn’t 100% accurate about everything but still very important to read. Don’t stop here though. Other books on the subject will compliment and clarify this book. :)

2 of 2 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Tom Herald
  • 2017-12-26

Keen Perspective of the Mind

This book is that an enjoyable perspective on how people think. It combines science, self-help and communications to explain how we influence one another.

2 of 2 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Robert
  • 2017-10-06

Great perspective

Great book provides a new perspective on human interactions. A must read for anyone who deals with people daily

2 of 2 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    5 out of 5 stars
  • Bruce
  • 2018-06-29

Good book

While I liked the book, I REALLY didn't like the reader's style. This is a personal preference and doesn't necessarily imply that other people have the same preference.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Raul Jimenez Ortega
  • 2018-06-21

Muy interesante

Se explica qué factores influyen más a la hora de influir a una persona dependiendo del tipo de influencia que queramos ejercer, el contexto, las creencias previas de la persona, etc. Se apoya en muchos experimentos y ejemplos que ayudan a la comprensión. Se me ha hecho muy ameno

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • E. Barajas
  • 2018-02-13

good book. good info

I enjoyed this book thouroghly. Good science and good stories made for an easy read

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Sal
  • 2019-04-11

a must read!

great narrator, great stories, captivating from beginning to end. a must read. will listen to again.

  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars
  • Stephanie
  • 2018-12-31

It's OK

This book as a few interesting stories and points, but most of the book is very common sense for anyone who has been in the business world for a while.

  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
  • El Bruno tal
  • 2018-12-06

The devil is in the details

It's one thing to know from our experience general rules of thumb about how people "work" and a completely different thing to sit down and investigate whether that's the case. This is a "more scientific" book on how we influence and get influenced by others, with lots of details from actual studies.
This book gives also a nice peek at research. What is mind-blowing about it: The book, based itself on research, demonstrates how research-gathered data can serve as an excuse for people to become even more polarized in their opinions, as they focus on their preferred facts. Kudos for that.
On that note, appreciate also the list of references in the PDF companion.
Moreover, beyond all that science and analysis the listener can see through the book an author who is passionate about the topic she's writing about.