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The Medici Effect

What Elephants and Epidemics Can Teach Us About Innovation

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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

©2006 Frans Johansson (P)2017 Tantor Comportement organisationnel et travail Développement commercial et entrepreneuriat Gestion et leadership Prévision et planification stratégique Psychologie Psychologie et santé mentale
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The performance is definitely below many of the books I've heard. What I found worse is that the content is dated and in my opinion at least partly out of date. This book was not worth my time.

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