Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Where do our thoughts come from? How do we make choices and trust our judgments? What is the role of the unconscious? Can we manipulate our dreams? In this mind-bending international best seller, award-winning neuroscientist Mariano Sigman explores the complex answers to these and many other age-old questions. The cutting-edge research presented in The Secret Life of the Mind revolutionizes how we understand the role that neuroscience plays in our lives.

Filled with actionable strategies proven to improve focus, increase productivity, and promote well-being, Brain Hacks will help you transform the way you work, live, and feel by tapping into the power of your executive functioning skills. Modern life requires a lot of our brains. We need to stay organized, manage our time wisely, and make important decisions. These essential skills - known as executive functioning - affect every aspect of our lives, from how we function at work and home to how we manage stress.

This practical and groundbreaking guide reveals seven paths to fighting the effects of stress - to strengthen our natural defenses so that our minds remain sharp, and our bodies resilient, no matter what life throws at us. Each chapter examines a common stress agent - including inflammation, an out-of-sync body clock, cortisol levels, and emotional triggers - and presents simple ways to minimize its harmful effects with changes in diet, exercise, and other daily habits - including surprising hacks involving music, eye movements, body temperature, daily routine, and more.

Whether your performance realm is the playing field, the office, or the classroom, mental toughness is no longer simply an asset. It’s an absolute necessity. Thriving at work and in life doesn’t happen by accident: There are teachable skills that can help you unleash your full potential. Mental performance coach Jean François Ménard will give you exclusive access to techniques and strategies that he uses to help Cirque du Soleil artists, Olympians, and pro athletes become the best in the world.

What is the new, revolutionary way people are becoming skillful? How is sports practice and coaching becoming more creative and fun—giving athletes the opportunity to explore and support their own individuality and creativity? A look at the exciting alternative approach to how we learn to move and its implications for practice design, coaching, keeping kids engaged in sports, injury prevention, developing training technology, using analytics, and more.

Integrity. It is more than simple honesty. It's the key to success. A person with integrity has the, often rare, ability to pull everything together, to make it all happen no matter how challenging the circumstances.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

The first volume of Will Durant's Pulitzer Prize-winning series, Our Oriental Heritage: The Story of Civilization, Volume I chronicles the early history of Egypt, the Middle East, and Asia.

This charming and entertaining guide offers listeners the chance to learn and be inspired by the "untranslatable" beliefs and unique perspectives on how to live a happier life from countries around the world.

Power is one of the most misunderstood - and therefore vilified - concepts in our society. Many assume power is predetermined by personality or wealth, or that it’s gained by strong-arming others. You might even write it off as “dirty” and want nothing to do with it. But by staying away from power, you give it up to someone else who may not have your best interest in mind. We must understand and use our power to have impact, and pioneering researchers Julie Battilana and Tiziana Casciaro provide the playbook for doing so in Power, for All.

This overview discusses how important imagination is and the major effect it has on our lives, including the role it plays in hallucinations, moods, and creativity.

One of the most original psychoanalysts after Freud, Karen Horney pioneered such now-familiar concepts as alienation, self-realization, and the idealized image, and she brought to psychoanalysis a new understanding of the importance of culture and environment.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.