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  • The Political Brain

  • The Role of Emotion in Deciding the Fate of the Nation
  • Written by: Drew Westen
  • Narrated by: Anthony Heald
  • Length: 16 hrs and 35 mins
  • 3.0 out of 5 stars (1 rating)

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The Political Brain cover art

The Political Brain

Written by: Drew Westen
Narrated by: Anthony Heald
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Publisher's Summary

The Political Brain is a groundbreaking scientific investigation into how the mind and brain really work and how it affects the way candidates win and lose elections.

In politics, when reason and emotions collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a 21st-century understanding of how the mind and brain really work.
©2007 Drew Westen (P)2007 Blackstone Audio Inc.
Political Science Politics & Government Elections & Political Process Psychology
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What the critics say

"Drew Westen is a must read....we will win the Presidency if our candidate reads and acts on this book." (Howard Dean)
"This is the most interesting, informative book on politics I've read in many years...whether you're an interested voter or a candidate for public office, you have to read this book." (Bill Clinton)
"In the last several months, [Westen] has gone from a politically inclined nobody to a hot ticket." ( Los Angeles Times)

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Better First Half Than Second

Very good first half of the book when the focus is on the general mechanics of political thought.

The book lags in the second half as it downgraded into a Democratic polemic. It is fair to believe, as the author does, that Republicans and their positions are all operating on a setting of “evil” but it takes away from what had been a more measured and thoughtful approach in the early going.

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