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The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
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Publisher's Summary
Skillfully read by DJ, MTV News reporter, and radio host Sway Calloway, whose effortless style and distinct voice perfectly capture John's message, and featuring a customized introduction from the author himself, this audiobook is the go-to source for all those wanting to learn the importance of staying hungry in order to succeed. Interspersed throughout its chapters, listeners are treated to "Power Facts" and "Shark Points" told directly by Daymond John, giving the famed entrepreneur and branding expert a chance to impart some of his invaluable wisdom.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn T-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. John shows how we can all leverage the power of broke to phenomenal success. You'll meet:
Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry.
Gigi Butler, a cleaning lady from Nashville who built a cupcake empire on the back of a family recipe, her maxed-out credit cards, and a heaping dose of faith.
Eleven-year-old Shark Tank guest Mo Bridges, who stitched together a winning clothing line with just his grandma's sewing machine, a stash of loose fabric, and his unique sartorial flair.
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you'll learn how to tap in to that power of broke to scrape, hustle, and dream your way to the top.
BONUS: This audiobook features an exclusive interview between author Daymond John and narrator Sway Calloway, touching upon topics that include entrepreneurship as "the ultimate equalizer", loving what you do, and why the author handpicked Calloway to read his book.
What the critics say
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- Didi
- 2018-06-21
Ready to tap into my power of broke!
Great and easy book to listen to and understand. The case studies shared are varied and help us understand the power of broke through the spectrum of entreupreneurship. The power facts are eye-opening. A great inspirational and motivational read for people who have no mentors and are scared to start their business endeavors.
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- Anonymous User
- 2023-06-26
Great book
So much inspirational & motivational stories and shark facts in this book. I highly recommend for anyone who wants a good read or needs that extra push to help them achieve what they want
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- Lincoln Legore
- 2018-03-06
Thank you
This was a great listen .... will definately listen again.. alot of great stories that I could relate to
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- hamza
- 2019-07-27
great read, written by a great entrepreneur
great points in finding value not in money but in you're effort, hard work, and perseverance. Mind-opening stories about big name CEOs and there underdog stories that some how i felt i related to. The narrator (Sway) does's a great job getting Daymond Johns point and style of how the book should be read perfectly
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1 person found this helpful
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- Nick
- 2017-10-29
Powerful
This book is filled with inspirational stories of people who used The Power Broke to drive their success, without evening knowing they were utilizing it. I would recommend anybody where you are working a 9-5, just starting your entrepreneurial journey or you’re a long standing business owner this book will give fresh insight into strategies and mindset to get going and keep going.
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- Elaine Lindsay-TROOL Social Media
- 2018-10-08
Clean Clear THE BOOK to buy and keep at your side
filled with great points , the author is so real and believes each of you have it in you if you want it.
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- Jake L.S.
- 2018-12-29
Power of Broke
A great guidebook and input from daymond. giving Great insight to business and life. Amazing. Hustle and own up to your responsibilities.
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- Sandra Hamilton
- 2020-10-10
The Power of WOKE!! —You need this book!
This has been Daymond’s best work. (I have read all his books, but have just made a review on only this one for some reason. —Let me tell ya—He spoke from a perspective of a “common” person (as he once was). He ignited my entrepreneurial fuel to become more resourceful using his (OPM) mantra. He delivered explicit examples from various sectors that I appreciated. His examples were real and relatable. He features the background story of Mark Burnett, you know, “Survivor?” Ironically, that’s what Mark is and was—It’s a good story about starting from the bottom. — When you make it to the end, you will hear an interview with him and Sway (narrator) and receive even more insight!! My favorite quote Daymond used: “You can’t hit a goal you can’t see.” —I have already saved money with the power of broke principle —the use of OPM—in my case, other people’s marketing. Daymond, this book is FIRE!! I will be recommending it. You better believe it!! I am convinced. You are the People’s Shark!
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- Brad Lockey
- 2019-11-07
Get it
Start today, not when you have the funds to back you up.
Lean startup method where you iterate along the way.
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