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Publisher's Summary

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it - do it, sell it - do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration - pumpkin farmers. 

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

©2012 Mike Michalowicz (P)2020 Penguin Audio

What the critics say

"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you - entrepreneurs, business owners - read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)

"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)

"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)

What listeners say about The Pumpkin Plan

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game changing

this book is phenomenal. I love how engaging Mike is and the content is no nonsense, straight up actionable. I have no doubt that following this to a T would produce excellent results

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Useful insights, overloaded

This book has lots of valuable insights and approaches to business. With that being said, it could have been half as long as just as valuable. It’s too fluffy and the author comes across as pompous.

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Great plan

Well laid out plan that I hope is as useful to my business as Mike's other books have been.

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Great book with lots of valuable insights!

Love the book and the author’s style / sense of humour. Easy listen with a lot of actionable steps to improve your business efficacy (regardless of your industry).

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Great cadence!

Enjoyed the learning as well as the pace of this book. If you own a business, read this!

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Love his material

As an entrepreneur I find Mike’s ability to explain information in the story form and the comedy that he does to be golden. Love this book

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One of my favourite business books.

One of my all time favourite business book. Listen to it at least once a year. This new revised version is even better with all the additional insights.

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Great read!

Not what I expected and lots of golden nuggets. Deff recommend to get it. Thanks

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Must read for any entrepreneur.

I've tried to listen to many different audio books, but they don't ever consistently keep my interest when I listen to them. The Audible version of the Pumpkin Plan was gifted to me and I actually finished the whole thing rather quickly, esp considering I've never finished an audio book, ever. I've even ordered a hardcopy, so I can revisit and highlight the aha parts. Mike is funny, personable and knows how to share by making things relatable and delivering stories in an entertaining fashion. Now, time to implement what I've learned.

Johann Aceron-McLean
Edmonton, AB, Canada

  • Overall
    5 out of 5 stars

Thanks Mike!

great book with well chosen stories and examples to help you understand what your business is missing. highly recommend reading this for any entrepreneur!

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  • Harry Wilson
  • 2021-06-04

Great book

I have 89 books in my library now and this is excellent, has a lot of the nitty gritty actual things you can do to grow your business unlike a lot of business books that are more philosophical or mindset orientated

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  • matthew
  • 2021-03-18

Read the first two chapters

This book is primarily just a repetitive reinforcement of the first couple chapters, not that the first couple chapters are bad but it is definitely dragged out.

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  • Robert
  • 2022-04-09

Top 5

I’d put this book in the top 5 books I’ve read. That doesn’t mean much because I’ve probably only actually read like 10 books in my life.

But, his voice reading his book makes it feel like he’s in the room telling me a story. Kept me engaged most of the time, I usually listen while I drive and sometimes I zone out. I’ve already used some of the tips and tricks in the book.

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  • Harold
  • 2021-08-05

Exceptional

Game changer, the steps in this book are actionable and effective. I did the work of applying them and it works. Highly recommend this book.

1 person found this helpful

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  • Ivonne Zucco
  • 2020-09-29

Great book.

I loved this book. It was very engaging and presented valuable insight. I will recommend it to all entrepreneurs I encounter and will use all its advice in my own business.

1 person found this helpful

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  • mario alejandro lindsey
  • 2022-07-15

Fantastic

I will have to listen to it again because there was so much information. Funny, captivating. A great book AND a great listen!!

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  • PLovemsc
  • 2022-07-13

Excellent

loved it! inspirational and motivating. I'm eager to apply what I have learned. I've already began listening to it a 2nd time through.

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  • Tori
  • 2022-07-12

Best Book for Entrepreneurs I’ve Read to Date

I wish I would’ve found this book ten years ago! I recently cut some vines before reading this book because I felt like my attention was so divided between this side hustle or that start up idea. It was making it to where I didn’t have time or focus for any of them. I scaled it back to 2 things in the same industry. I figure that at least aligns, but of course I want to eventually scale what I’m doing..I’ve been researching what to outsource to which company, best hires, who to hire first, how to combo jobs, etc. Basically I want to know all the steps to scale before I get in too deep and drown myself(did that before). I’m so glad I found this book because it literally breaks it down step by step and it’s replicable. This side of entrepreneurship fascinated me and it turns out, this is all it should be. He tells you everything to focus on and when. I know I will go back and read random bits of this book for years to come depending on where I’m at in the process. Thanks Mike! You’re a real one. 😃👍🏻

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  • Amazon Customer
  • 2022-06-27

Great narration!

Great narration, the authors charisma comes through within the presentation and makes it dynamic and relatable.

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  • Noah
  • 2022-06-23

Good plan

I’m pleased with the nuggets of info that I was able to pick from the book. I’m hoping to implement as a new small business owner.